Europe Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4534357
  • Report
  • Region: Europe
  • 110 pages
  • Mordor Intelligence
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  • Clif Bar & Company
  • General Mills Inc.
  • Glaxosmithkline Plc
  • Hormel Foods Corporation
  • Nature's bounty co.
  • PowerBar Inc.
  • MORE
The Europe energy bar market is expected to reach USD 689 million by 2023 witnessing a CAGR of 4.7%, during the forecast period, 2018-2023. The Europe energy bar volume sale is expected to witness a fastest CAGR of 3.1%, during the forecast period. Energy bar is still a niche category in Europe, which accounts for only 14% of snack bar sale.

UK, Portugal, Belgium and Germany are the most significant market owing to a high preference for health & wellness snack bar. Energy bars are the supplement bars composed of cereals and high energy-providing nutrients such as protein, carbohydrates, vitamins, minerals, and other ingredients, which provide instant energy to the body. Energy bar market includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Growing demand for organic snacking, indulgence, meal replacement, on-the-go snacking are various factors fueled the energy bar market growth.

Organic Energy Bar in High Demand

Growing awareness of various health effects of artificial additives, such as color, flavor, sweeteners, and preservatives accelerated the demand for an organic energy bar. Europe is the most significant market for organic food products with sales crossed 36.8 billion USD in 2015. Germany, UK, Italy, and France are the top organic food market in EU. Organic biscuit and snack bar sales in Germany is expected to reach 24.5 million by 2020. Increased consumer demand for the nutritious product and rising clean label claims on product accelerated the market growth in the region. Product launch with various label claim such as “no artificial additive,” “high or added fiber” and “reduced sugar” achieved strong growth in the past five years. The organic energy bar is priced higher than a conventional bar. Thus, economic downturn affects the sale.

Consumers are increasingly going health conscious when it comes to bite in between meals. Featuring healthy benefit with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Health & Wellness is the key trend driving dietary snack bar consumption pattern. High in energy and fiber content with clean label claim offers potential growth opportunity owing increased consumer concern for natural ingredients.

Supermarkets and Hypermarkets led the sale with a share of more than 50% in the distribution channel. Expanding retail chain in Eastern Europe offer a potential growth opportunity to the market. Online retail grew faster at a rate of 7%, during 2012-2017, in Germany. France is the top online retail channel in the Europe for nutritional bar sale.

Key Developments
  • July 2016 - MioBio Company launched Superheraw Energy bar in the European market which is high quality ecological product with no artificial flavor, added sugar or additives. The product has performed well across Europe with increased demand. The innovative packaging design of the product received prestigious design award Red Dot Communication Design in 2017
  • June 2016 - Eat Grub launched natural energy bar duo in UK, which is made with powdered crickets in two variants - Cranberry & Orange and Coconut & cacao. The product is launched to dispel consumer concern for eating insects. It is the first energy bar launched with focusing insect as a protein source
The Europe Energy Bar market is competitive with large number of existing multinational players. Innovative product launch, convenient packaging and clean label ingredients are the various strategy adopted by these players. Private label brands provides tough competition to the existing players with their flavored product offerings.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
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Note: Product cover images may vary from those shown
2 of 5


  • Clif Bar & Company
  • General Mills Inc.
  • Glaxosmithkline Plc
  • Hormel Foods Corporation
  • Nature's bounty co.
  • PowerBar Inc.
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Innovation in Product and Packaging Growing Demand for Organic and Free-from Energy Bar Increased Demand of On-the-go Snacking
3.2.2 Restraints Health Concern, Related to High Sugar Content Competition from Cereal Bar
3.2.3 Opportunities
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Distribution Channel
4.1.1 Convenience Stores
4.1.2 Specialist Retailers
4.1.3 Supermarkets and Hypermarkets
4.1.4 Vending Machines
4.1.5 Online Retail
4.1.6 Variety Stores
4.1.7 Other Distribution Channel
4.2 By Geography
4.2.1 Western Europe Germany United Kingdom France Italy Spain Rest of Western Europe
4.2.2 Central and Eastern Western Europe Poland Austria Russia Hungary Rest of Central Western Europe

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 General Mills, Inc.
7.2 The Kellogg Company
7.3 QuestNutrition LLC
7.4 Probar LLC
7.5 Nutrition, Inc. (Pureprotein)
7.6 Clif Bar & Company
7.7 The Gatorade Company
7.8 PowerBar, Inc.
7.9 Abbott Nutrition Manufacturing Inc.
7.10 Hormel Foods Corporation
7.11 Glaxosmithkline Plc
7.12 Nature's bounty co.

8. Appendix
8.1 Disclaimer
8.2 Sources
1: Energy Bar Market: Revenue in USD million, by Country, Western Europe, 2015-2023

2. Energy Bar Market: Revenue in USD million, by Distribution Channel, Western Europe, 2015-2023

3. Energy Bar Market: Revenue in USD million, by Country, Central & Eastern Europe, 2015-2023

4. Energy Bar Market: Revenue in USD million, by Distribution Channel, Central & Eastern Europe, 2015-2023

5. Energy Bar Market: Volume in million Kg, by Country, Western Europe, 2015-2023

6. Energy Bar Market: Volume in million Kg, by Country, Central & Eastern Europe, 2015-2023
Note: Product cover images may vary from those shown
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4 of 5
  • General Mills Inc.
  • The Kellogg Company
  • QuestNutrition LLC
  • Probar LLC
  • Nutrition Inc. (Pureprotein)
  • Clif Bar & Company
  • The Gatorade Company
  • PowerBar Inc.
  • Abbott Nutrition Manufacturing Inc
  • Hormel Foods Corporation
  • Glaxosmithkline Plc
  • Nature's bounty co.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown