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Mints Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 4534359
  • Report
  • April 2020
  • Region: Global
  • 100 Pages
  • Mordor Intelligence


  • Mars Incorporated
  • Nestle SA
  • Ricola Ltd
  • The Hershey Company
The global mints market is expected to register a CAGR of 4.2%, during the forecast period (2019 - 2024).

North America is the largest market for mint and breath fresheners, followed by Europe and Asia-Pacific. North American region of the mints market is driven by an increase in the consumption of breath fresheners by smokers and alcohol consumers.

Breath sweeteners include sugar confectionery, flavored with natural or synthetic mint oil, with varied mint concentration. Some of the popular products are Polo, Murray Mints, etc.

Companies are using uniquely-designed metal tins for their premium range of breath sweetener packaging, in order, to enhance the customer appeal of the product.

Key Market Trends

Rising Demand for Clean Label Ingredient to Drive the Growth of Mints Market

The inclination of consumer preference towards organic confectionary, owing to the types of the ingredients used, is driving the decision of the consumers. The use of botanical extracts in confectionery is high, due to consumers' expectations for authentic products, as they want clean-labeled products without compromising on the taste. Mint and its derivatives, such as peppermint, spearmint, and menthol, are the main flavor choices in the tablet category of the confectionery market. Further, due to constant emphasis on clean-labeled products and stricter government regulations on the amount of sugar content in food products, organic, vegan, GMO-free, sugar-free, kosher food colors, sweeteners, and other ingredients are being used while manufacturing candies, which is likely to contribute to the growth of the category.

North America Continues to Dominate the Global Mint Market

The rising health consciousness among the North American citizens is increasing the sales of sugar-free mint confectionary. This product posed a healthy competition to the market studied, in the recent year, with the introduction of hybrid products composed of mint. The American consumer preference for mint confectionery remains high, as compared to chewing gum, due to its oral benefit and low sugar content. An impulse purchase, convenient packing, and innovation in products with various flavors have fueled the growth of the market studied, in the region. The major companies in this region are Mondelēz International Inc., Mars Incorporated, and Ferrero.

Competitive Landscape

The key players in the region, such as Perfetti Van Melle, Mondelez International, Mars Incorporated, Nestle SA, and Hershey’s, hold the prominent shares in the mints market with a global presence and efficient distribution networks. The market studied is competitive, with a large number of multinational players competing for the market share. New flavor innovation, with attractive packaging, is the main strategy adopted by players.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Mars Incorporated
  • Nestle SA
  • Ricola Ltd
  • The Hershey Company

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Power Mints
5.1.2 Standard Mints
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies
5.2.4 Specialist Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa United Arab Emirates Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mondelez International Inc.
6.4.2 Nestle SA
6.4.3 Ferndale Confectionery Pty Ltd
6.4.4 Perfetti Van Melle Group B.V.
6.4.5 Ricola Ltd
6.4.6 Mars Incorporated
6.4.7 The Hershey Company
6.4.8 Ferrero International S.A.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Mondelez International Inc.
  • Nestle SA
  • Ferndale Confectionery Pty Ltd
  • Perfetti Van Melle Group B.V.
  • Ricola Ltd
  • Mars Incorporated
  • The Hershey Company
  • Ferrero International S.A.
Note: Product cover images may vary from those shown