+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Morning Goods Market - Growth, Trends, and Forecasts (2020-2025)

  • PDF Icon


  • 90 Pages
  • May 2020
  • Region: Global
  • Mordor Intelligence
  • ID: 4534362
The morning goods market is projected to grow at a CAGR of 4.2% during the forecast period.
  • Convenience, the influence of western culture, and increased preference for packaged bakery products accelerating the demand for morning goods.

  • The innovative flavor and varied product offerings are the key factors driving the donut sale, globally. Moreover, the trend of on-the-go food habits has increased the number of consumers consuming morning goods, especially the millennial population.

  • Europe and North America dominated the market owing to the inclusion of morning goods in their conventional food habits.

Key Market Trends

Donuts Dominates the Market

The donuts market is witnessing an upsurge in the market. Consumer inclination toward donuts is driven by continuous flavor innovation of the product, especially because of the sugar content, which provides an instant burst of energy. However, traditional donuts still dominate the market. Players, such as Dawn Foods, cater to a wide range of donuts with distinct types and flavors, thereby, driving the market studied. Companies, which had previously shifted away from bakers to healthy snack products, have now invested back to the donut business with the addition of additive-free range and flavors. Donuts are no longer considered as a breakfast option, but it has paved the way into a treat business.

Europe Continues to Dominate the Global Market

Europe is the leading consumer of morning goods as it is part of their conventional food habits. The United Kingdom is one of the significant bakery product markets, worldwide, owing to the developed distribution network, product innovation, and growing consumption of artisan baked food in the country. Top claims, in the past seven years, for bakery products in the United Kingdom were vegetarian, eco-friendly package, and no additives/preservatives. The rising trend of clean labeling has also encouraged the key market players to produce bakery products with minimal ingredients, which are recognized and perceived as natural and healthy by consumers.

Competitive Landscape

The market studied is dominated by key players in the organized retail sector. Whereas, the unorganized retail sector is highly fragmented, due to the presence of numerous local vendors. International players are investing heavily in product innovation and expansion to capture the major market share in the region. Free-from products have been gaining traction in the industry, with the introduction of a wide range of products in the region.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Muffins
5.1.2 Donuts
5.1.3 Croissant
5.1.4 Waffles
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Retailer
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa Saudi Arabia Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Grupo Bimbo
6.4.2 Chipita SA
6.4.3 General Mills Inc
6.4.4 Y?ld?z Holding Inc.
6.4.5 Britannia Industries
6.4.6 Finsbury Food Group PLC
6.4.7 Barilla G. e R. Fratelli SpA
6.4.8 Dan Cake A / S
6.4.9 Dawn Food Products Inc.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Grupo Bimbo
  • Chipita SA
  • General Mills Inc
  • Y?ld?z Holding Inc.
  • Britannia Industries
  • Finsbury Food Group PLC
  • Barilla G. e R. Fratelli SpA
  • Dan Cake A / S
  • Dawn Food Products Inc.