High Growth Rate of Data is Driving the Market
The number of smartphones has been increasing for the past 5-6 years; this means that a huge amount of data in the form of text and voice data is generated, which presents a massive opportunity for the telecom industry to generate insights from it. Not only has the number of smartphones increased but the time an individual spends on it has also increased. In the US, a smartphone user on an average spends 4.7 hours on his phone; this could help in the analysis to generate personalized content. Such huge volume of data and outsourcing data to third parties has a great return on investment and the analysis of such data is useful for developing business, thus driving the data analytics outsourcing market during the forecast period.
Retail Has a Major Market Share
Smartphone growth is also contributing to the increase in e-commerce, which is driving the analytics industry. Increase in e-commerce sales and companies has been significant and is expected to increase even more. With many companies coming up, the competitive landscape is driving the companies to acquire analytics for competitive advantage. The primary benefactors are marketing analytics companies, as e-commerce companies are trying to acquire as many customers as possible by providing customized solutions/ products.
Asia Pacific Occupies a Major Share amongst Other Regions
India comes out as the leader with about 70% of the market, as retail and manufacturing are the majorly outsourced end-user verticals due to exhaustive use of marketing analytics. Most of the revenue is being generated from North America.
Key Recent Developments
- December 2017: Accenture has signed consulting and outsourcing agreements with Shionogi & Co., Ltd and its subsidiary company, Shionogi Digital Science Co., Ltd to help Shionogi with its digital transformation initiative.
Major Players - ACCENTURE, CAPGEMINI, FRACTAL ANALYTICS, TCS, WIPRO, ZS (ZS ASSOCIATES), COGNIZANT, EVALUESERVE, EXL SERVICE (EXL), GENPACT, GRAMENER, HPE, IBM, INFOSYS, LATENT VIEW (LATENT VIEW ANALYTICS), AND WNS GLOBAL, amongst others.
Reasons to Purchase the Repor:t
- Increasing growth rate of data acts as a driver in the global market scenario
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- Regions expected to witness fastest growth during the forecast period.
- Identify the latest developments, market shares, and strategies employed by the major market players
- 3 month analyst support, along with the Market Estimate sheet (in Excel)
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Decrease in Cost of Data Storage Solutions
4.2.2 Popularity of Internet of Things
4.2.3 Increase in Investments in Social Anlytics and Real-time Analytics
4.2.4 Use of Data Analytics Service Leading to Cost Reduction & Efficiency
4.3 Factors Restraining the Market
4.3.1 Data Security Issues
4.3.2 Limited Availability of Skilled Workforce
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products or Services
4.4.5 Competitive Rivalry among Existing Competitors
5. Global Data Analytics Outsourcing Market Segmentation
5.1 By Type
5.2 By Application
5.2.1 Sales Analytics
5.2.2 Marketing Analytics
5.2.3 Supply Chain Analytics
5.2.4 Risk & Financial Analytics
5.3 By End User
5.3.5 Media & Entertainment
5.4 By Region
5.4.1 North America
184.108.40.206 Rest of Europe
220.127.116.11 South Korea
18.104.22.168 Rest of Asia-Pacific
5.4.4 Latin America
22.214.171.124 Rest of Latin America
5.4.5 Middle East & Africa
126.96.36.199 Saudi Arabia
188.8.131.52 South Africa
184.108.40.206 United Arab Emirates
220.127.116.11 Rest of Middle East & Africa
6. Competitive Intelligence - Company Profiles
6.1 Accenture PLC
6.2 Capgemini SE
6.3 Cognizant Technology Solutions Corp.
6.4 Fractal Analytics Inc.
6.5 Genpact Ltd
6.7 IBM Corporation
6.8 Infosys Ltd
6.9 Mu Sigma Inc.
6.10 Opera Solutions, LLC
6.11 Tata Consultancy Services Ltd
6.12 Wipro Ltd
6.13 WNS Global Services Private Limited
6.14 ZS Associates, Inc.
*List not Exhaustive
7. Investment Analysis
8. Outlook of Data Analytics Outsourcing Market
- Accenture PLC
- Capgemini SE
- Cognizant Technology Solutions Corp.
- Fractal Analytics Inc.
- Genpact Ltd
- IBM Corporation
- Infosys Ltd
- Mu Sigma Inc.
- Opera Solutions LLC
- Tata Consultancy Services Ltd
- Wipro Ltd
- WNS Global Services Private Limited
- ZS Associates Inc.