Indian Advertising Market Report & Forecast 2018-2023

  • ID: 4535091
  • Report
  • Region: India
  • 101 pages
  • IMARC Group
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FEATURED COMPANIES

  • Contract
  • FCB-Ulka Advertising Ltd.
  • JWT
  • Leo Burnett
  • McCann Erickson India
  • Mudra Communications
  • MORE
The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively. This new report titled, “Indian Advertising Market Report & Forecast: 2018-2023”, finds that the market reached a value of more than INR 573.5 Billion in 2017, growing at a CAGR of 11% during 2011-2017.

Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors. According to the report, the market is further expected to reach a value of INR 1102 Billion by 2023.

The report has analysed the market on the basis of segments, covering television, print, radio, internet/online, mobile and outdoor. Among these, print advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an analysis of the competitive landscape along with the profiles of the key players operating in the market. Some of the major players covered in the report include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion - DY&R, and McCann Erickson India.

This report provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study, that has been undertaken using both desk-based and qualitative primary research, has analysed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Aspects Analysed:

Understanding the Indian advertising market

Focus of the analysis:

Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors

Television advertising market

Focus of the analysis:

An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors

Print advertising market

Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors

Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors

Internet/Online advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors

Mobile advertising market

Focus of the analysis:

An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors

Outdoor advertising market

Focus of the analysis:

An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors

Information Sources:

Information has been sourced from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephone interviews with industry experts.
Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Contract
  • FCB-Ulka Advertising Ltd.
  • JWT
  • Leo Burnett
  • McCann Erickson India
  • Mudra Communications
  • MORE
1 Preface

2. Introduction and Methodology
2.1Objectives of the study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology

3. Executive Summary

4. Indian Advertising Market: Introduction
4.1Indian Advertising Market
4.2Current Trends
4.3Competitive Landscape
4.4Market Forecast

5. Indian Advertising Market: Industry Analysis
5.1Strengths
5.2Weaknesses
5.3Opportunities
5.4Threats

6. Indian Advertising Market: Performance of Various Segments
6.1Television Advertising
6.1.1Current Trends
6.1.2Viewership & Advertising Revenues Across Various Genres
6.1.3Major Industries Advertising on Television
6.1.4Major Companies Advertising on Television
6.1.5Market Forecast
6.2Print Advertising
6.2.1Current Trends
6.2.2Newspapers
6.2.3Magazines
6.2.4Major Industries Advertising on Print Media
6.2.5Major Companies Advertising on Print Media
6.2.6Market Forecast
6.3Radio Advertising
6.3.1Current Trends
6.3.2Listenership of Different Radio Channels
6.3.3Major Industries Advertising on Radio
6.3.4Major Companies Advertising on Radio
6.3.5Market Forecast
6.4Internet/Online Advertising
6.4.1Current Trends
6.4.2Viewership of Various Internet Websites
6.4.3Major Industries Using Internet/Online Media for Advertising
6.4.4Major Companies Using Internet/Online Media for Advertising
6.4.5Market Forecast
6.5Mobile Advertising
6.5.1Current Trends
6.5.2Various Forms of Mobile Advertisements
6.5.3Major Industries & Companies Using Mobile for Advertising
6.5.4Market Forecast
6.6Outdoor Advertising
6.6.1Current Trends
6.6.2Bill Boards
6.6.3Street Furniture
6.6.4Transit Advertising
6.6.5Other Mediums
6.6.6Major Industries and Companies Using Outdoor Advertising
6.6.7Market Forecast

7. Indian Advertising Market: Value Chain Analysis
7.1Research
7.2Content Development
7.3Advertising Agencies
7.4Advertising Media
7.5Audience

8. Porter's Five Forces Analysis
8.1Bargaining Power of Suppliers
8.2Bargaining Power of Buyers
8.3Threat of Substitutes
8.4Competitive Rivalry
8.5Threat of New Entrants

9. Indian Advertising Market: Key Player Profiles
9.1JWT
9.2Ogilvy and Mather
9.3Mudra Communications
9.4FCB-Ulka Advertising Ltd.
9.5Rediffusion DY&R
9.6McCann Erickson India
9.7RK Swamy/BBDO Advertising Ltd.
9.8Grey WorldWide (I) Pvt. Ltd.
9.9Leo Burnett
9.10 Contract
Note: Product cover images may vary from those shown
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  • JWT
  • Ogilvy and Mather
  • Mudra Communications
  • FCB-Ulka Advertising Ltd.
  • Rediffusion DY&R
  • McCann Erickson India
  • RK Swamy/BBDO Advertising Ltd.
  • Grey WorldWide (I) Pvt. Ltd.
  • Leo Burnett
  • Contract
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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