In the first book–length study of the industry, Rachel O Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of pickup artists as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere.Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour–intensive and profit–orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry s overarching logics and internal workings.
- 1 The Work of Seduction
- 2 Pedagogy and Profit
- 3 Manufacturing Consent
- 4 Seduction and Sexual Politics
- Conclusion: Against Seduction
- Postscript: Power and Politics in Feminist Fieldwork