Mass Beauty and Personal Care in France

Mass beauty and personal care in France saw a polarised performance in 2024, with basic cheaper products performing better than middle-of-the-range products which have struggled to see growth. The premiumisation trend has not helped mass beauty products and nor has the introduction of the third part of the Egalim law (Egalim 3), which limits promotions on non-food items in supermarkets and hypermarkets.

The Mass Beauty and Personal Care in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.