Mass Beauty and Personal Care in Denmark

  • ID: 4538264
  • Report
  • Region: Denmark
  • 19 pages
  • Euromonitor International
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In 2017, Danish consumers continued to seek more natural and organic products in all mass beauty and personal care categories. One factor contributing to this has been increased media attention surrounding the potentially harmful ingredients, such as chemicals and allergens, found in some beauty and personal care products. In addition, Danish consumers are becoming increasingly adept at reading product labels, often looking for eco or allergy labels as part of their purchasing process.

The Mass Beauty and Personal Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Mass Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN DENMARK

May 2018

Headlines
Prospects
Growing Demand for Natural and Organic Products
Mass Products Challenged by Premium Alternatives
Competitive Landscape
Rise of Normal Disrupts the Competitive Landscape
Private Label Struggles Against Strong Brands

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Remains Flat in 2017
Danish Consumers Turn To Natural and Organic Products
Normal Discount Drugstore Chain Disrupts the Distribution Landscape
Innovation Shaped by Demand for Premium and Natural Products
Forecast Period To Witness Moderate Growth Rates

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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