Mass Beauty and Personal Care in China

After seeing low growth in 2023, mass beauty and personal care in China saw a slight retail current value decline in 2024. Considering the stagnation of China’s macroeconomic situation, the consumption confidence of local consumers was also impacted. Uncertainty over future income, and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials, such as many beauty and personal care products.

The Mass Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.