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Mass Beauty and Personal Care in Belgium

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    Report

  • 21 Pages
  • April 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 4538274
In 2022, mass beauty and personal care products experienced strong value sales growth, but it was largely driven by rising prices. Despite this growth, several categories experienced stagnant or declining volume sales growth due to pressure on purchasing power, resulting in a contraction in demand for these products.

The Mass Beauty and Personal Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN BELGIUM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value sales rise due to significant increase in prices during 2022
  • Consumers prefer to shop on promotion rather than down trade in 2022
  • Mass fragrances, colour cosmetics and sun care among best performing products in 2022 as consumers return to out of home activities
PROSPECTS AND OPPORTUNITIES
  • Price as well as quality, health and wellness to influence consumer purchasing decisions during the forecast period
  • Increasing competition from premium dermocosmetics likely over the second half of the forecast period
  • Room for expansion and innovation in mass dermocosmetics during the forecast period
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources