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Mass Beauty and Personal Care in Belgium

  • ID: 4538274
  • Report
  • June 2019
  • Region: Belgium
  • 18 pages
  • Euromonitor International
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Despite increasing competition from premium products, especially premium pharma, mass beauty and personal care value sales recorded a slightly positive performance in 2018. This was due partly to manufacturers’ intense innovation and upgrading across categories; another relevant factor was demand coming from young consumers, mostly millennials, who proved to be attracted by dynamic mass brands such as retailers’ Kiko Milano.

The Mass Beauty and Personal Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Belgium

List of Contents and Tables
Headlines
Prospects
Mass Beauty and Personal Care Grows Despite Competition From Premium Products
Competition Between Channels Affects Mass Beauty and Personal Care
Focus on Naturalness and Upgrading
Competitive Landscape
Mass Beauty and Personal Care Competitive Landscape Remains Highly Fragmented
Private Label and Specialist Retailers Win Shares
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Slight Growth for Beauty and Personal Care Value Sales in 2018
Free From, Naturalness and Sustainability Are the Main Growth Drivers
Premium Brands Outperform Mass
New Launches: Natural, Sustainable, Cruelty Free, Vegan
Healthy Growth Ahead for Beauty and Personal Care
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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