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Premium Beauty and Personal Care in South Korea

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    Report

  • 24 Pages
  • May 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 4538299
Although it saw a slightly slower growth rate than mass beauty and personal care, premium beauty and personal care maintained solid retail current value growth in South Korea in 2024, and also experienced faster growth in this year compared with the previous year. However, the overall trend remained similar, with no significant shifts. Categories benefiting from gifting demand, such as hand care, continued to perform particularly well.

The Premium Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid growth, but performances vary significantly across categories
  • Brand image change for the two leaders
  • Steps made to address counterfeit products, but more will need to be done
PROSPECTS AND OPPORTUNITIES
  • Scented premium categories set to perform well, but premium nail care will face competition
  • Opportunities for selling premium products to men, but not necessarily male-specific products
  • Improving performance expected for premium face masks
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources