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Mass Beauty and Personal Care in Morocco

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    Report

  • 24 Pages
  • May 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 4538307
Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant higher demand for deodorant as people return to pre-pandemic work patterns and are prepared to socialise more often. Moreover, growth in mass fragrances is also being fuelled by consumers spending more time and money shopping in physical stores, whe...

The Mass Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN MOROCCO
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mass fragrances benefits from high inflation and return to pre-pandemic lifestyles
  • Mass deodorants another big winner as consumers prioritise value for money
  • Rising popularity of masstige brands supports sales growth in mass skin care
  • Mass colour cosmetics continue to appeal due to low prices and good value for money
  • Mass brands lose ground in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
  • Demand for mass brands to rise amidst high inflation and harsh economic conditions
  • Improving image of mainstream brands to support demand for mass brands
  • Mass hair care brands set to remain popular as consumers prioritise value
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN MOROCCO
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources