Data Monetization Market by Component (Tools and Services), Data Type, Business Function, Deployment Type (On-Premises and Cloud), Organization Size, Industry Vertical (BFSI, Consumer Goods and Retail and Telecom) & Region - Global Forecast to 2023

  • ID: 4539852
  • Report
  • Region: Global
  • 159 Pages
  • Markets and Markets
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FEATURED COMPANIES

  • 1010data
  • Cisco
  • Gemalto
  • Infosys
  • NESS
  • Paxata
  • MORE

The data monetization market is projected to grow at a CAGR of 17.1% during the forecast period

The data monetization market size is expected to grow from USD 1.42 billion in 2018 to USD 3.12 billion by 2023, at a CAGR of 17.1% during the forecast period. The growth in the use of external data sources, increasing adoption of data-driven decision-making, advanced analytics and visualization, and increasing volume and variety of business data are expected to drive the growth of the data monetization market. The major factor that restricts the market growth is the varying structure of regulatory policies.

The finance business function is expected to account for the major market size during the forecast period

The finance business function is estimated to dominate the data monetization market in 2018. This business function is in high demand in highly regulated industry verticals, such as BFSI, and consumer goods and retail, where the companies use data monetization tools to analyze large amounts of data and create actionable insights. The finance business function helps determine the future strategies for supporting business, reducing costs, and effectively controlling the business environment in the organization, thereby driving revenue growth.

The SMEs segment is expected to grow at a higher CAGR during the forecast period

The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR during the forecast period. The increased competitive market scenario has encouraged SMEs to invest in data monetization tools to derive insights from a large pool of data for their business growth. As opposed to large enterprises, SMEs face resource crunch and require methods to solve the complexities for better cost optimization of their assets and requirements. Cloud-based data monetization tools enable SMEs to enhance their operational efficiency and reduce cost. Owing to the limited budget, SMEs prefer cloud-based solutions over on-premises solutions, and this adoption trend is expected to accelerate in the forthcoming years, enabling the cloud deployment type to have a considerable market size during the forecast period.

APAC is expected to have a high growth potential during the forecast period

North America is estimated to account for the largest market share in 2018, while APAC is expected to grow at the highest CAGR during the forecast period. APAC is expected to be a lucrative market for data monetization during the forecast period, considering the untapped opportunities and increasing commercial investment in different industries in the region. Multinational companies are expected to emphasize on exploring the APAC market by entering the region through partnerships with local companies, channel partners, and technology partners. This, in turn, is expected to provide growth opportunities for the data monetization market during the forecast period.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The break-up of profiles of primary participants is given below:

  • By Company Type: Tier 1: 35%, Tier 2: 45%, and Tier 3: 20%
  • By Designation: C-level: 35%, D-level: 25%, and Others: 40%
  • By Region: North America: 40%, Europe: 28%, APAC: 25%, and RoW: 7%

The data monetization market comprises major companies, such as 1010data (US), Accenture (Ireland), Adastra (Canada), Cisco (US), Dawex (France), Elevondata (US), Emu Analytics (UK), Gemalto (Netherlands), Google (US), IBM (US), iConnectiva (Hong Kong), Infosys (India), Mahindra Comviva (India), Monetize Solutions (US), Narrative (US), NESS (US), NETSCOUT (US), Openwave Mobility (US), Optiva (Canada),  Paxata (US), Reltio (US), SAP (Germany), SAS (US), and Virtusa (US).

Research Coverage

The data monetization market has been segmented by component, data type, business function, deployment type, organization size, industry vertical, and region. The report is expected to help market leaders/new entrants in this market in the following ways:

The report segments the data monetization market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across different industries and regions. The data monetization market is segmented into various functions where the data monetization tools are applied for better business operations in enterprises. Moreover, the report splits the market with on-premises deployment type and cloud deployment type adoption.

Reasons to Buy the Report

From an insight perspective, this research report focuses on various levels of analysis – market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; emerging and high-growth segments of the data monetization market; and high-growth regions and their respective drivers, restraints, challenges, and opportunities.

The report is expected to enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn could help the firms in garnering a greater market share.

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FEATURED COMPANIES

  • 1010data
  • Cisco
  • Gemalto
  • Infosys
  • NESS
  • Paxata
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Data Monetization Market
4.2 Market By Component
4.3 Market By Deployment Type
4.4 Market Top 3 Industry Verticals and Regions (2018)
4.5 Market By Organization Size

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rapid Adoption of Advanced Analytics and Visualization
5.2.1.2 Increasing Use of External Data Sources
5.2.1.3 Increasing Adoption of Data-Driven Decision-Making
5.2.1.4 Increasing Volume and Variety of Business Data
5.2.2 Restraints
5.2.2.1 The Varying Structure of Regulatory Policies
5.2.2.2 Organizational Capabilities and Culture
5.2.3 Opportunities
5.2.3.1 Increasing Need to Create Insights From A Pool of Data
5.2.3.2 Increasing Adoption of AI for Data Processing
5.2.4 Challenges
5.2.4.1 Privacy and Security Aspects
5.2.4.2 Increasing Complexities in Data Structures
5.3 Industry Trends
5.3.1 Data Monetization Use Cases
5.3.1.1 Use Case 1: Telecommunication
5.3.1.2 Use Case 2: Media and Entertainment
5.3.1.3 Use Case 3: BFSI
5.3.1.4 Use Case 4: Automobile
5.3.1.5 Use Case 5: Telecommunication

6 Data Monetization Market, By Component
6.1 Introduction
6.2 Tools
6.3 Services
6.3.1 Consulting
6.3.2 Support and Maintenance
6.3.3 Implementation

7 Market By Data Type
7.1 Introduction
7.2 Customer Data
7.3 Product Data
7.4 Financial Data
7.5 Supplier Data

8 Data Monetization Market, By Business Function
8.1 Introduction
8.2 Sales and Marketing
8.3 Supply Chain Management
8.4 Operations
8.5 Finance
8.6 Others

9 Market By Deployment Type
9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Data Monetization Market, By Organization Size
10.1 Introduction
10.2 Large Enterprises
10.3 Small and Medium-Sized Enterprises

11 Data Monetization Market, By Industry Vertical
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Telecom
11.4 Consumer Goods and Retail
11.5 Media and Entertainment
11.6 Government and Defense
11.7 Manufacturing
11.8 Transportation and Logistics
11.9 Energy and Utilities
11.10 Healthcare
11.11 Others

12 Data Monetization Market, By Region
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.2 Canada
12.3 Europe
12.3.1 United Kingdom
12.3.2 Germany
12.3.3 France
12.3.4 Rest of Europe
12.4 Asia Pacific
12.4.1 Australia and New Zealand
12.4.2 China
12.4.3 Japan
12.4.4 Singapore
12.4.5 Rest of APAC
12.5 Middle East and Africa
12.5.1 Kingdom of Saudi Arabia
12.5.2 United Arab Emirates
12.5.3 South Africa
12.5.4 Rest of Mea
12.6 Latin America
12.6.1 Brazil
12.6.2 Mexico
12.6.3 Rest of Latin America

13 Competitive Landscape
13.1 Overview
13.2 Market Ranking
13.3 Competitive Scenario
13.3.1 New Product Launches/Upgradations
13.3.2 Mergers and Acquisitions
13.3.3 Partnerships, Agreements, and Collaborations

14 Company Profiles
14.1 Introduction
14.2 1010data
14.3 Accenture
14.4 Adastra
14.5 ALC
14.6 Cisco
14.7 Dawex Systems
14.8 Elevondata
14.9 Emu Analytics
14.10 Gemalto
14.11 Google
14.12 IBM
14.13 Iconnectiva
14.14 Infosys
14.15 Mahindra Comviva
14.16 Monetize Solutions
14.17 Narrative
14.18 NESS
14.19 NETSCOUT
14.20 Openwave Mobility
14.21 Optiva
14.22 Paxata
14.23 Reltio
14.24 SAP
14.25 SAS
14.26 Virtusa

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store
15.3 Introduction RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details

List of Tables:
Table 1 Data Monetization Market Size, By Component, 2016–2023 (USD Million)
Table 2 Tools: Market Size By Region, 2016–2023 (USD Million)
Table 3 Services: Market Size By Type, 2016–2023 (USD Million)
Table 4 Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 5 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 6 Implementation Market Size, By Region, 2016–2023 (USD Million)
Table 7 Market Size By Data Type, 2016–2023 (USD Million)
Table 8 Customer Data: Market Size By Region, 2016–2023 (USD Million)
Table 9 Product Data: Market Size By Region, 2016–2023 (USD Million)
Table 10 Financial Data: Market Size By Region, 2016–2023 (USD Million)
Table 11 Supplier Data: Market Size By Region, 2016–2023 (USD Million)
Table 12 Data Monetization Market Size, By Business Function, 2016–2023 (USD Million)
Table 13 Sales and Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 14 Supply Chain Management: Market Size By Region,  2016–2023 (USD Million)
Table 15 Operations: Market Size By Region, 2016–2023 (USD Million)
Table 16 Finance: Market Size By Region, 2016–2023 (USD Million)
Table 17 Others: Market Size By Region, 2016–2023 (USD Million)
Table 18 Market Size By Deployment Type, 2016–2023 (USD Million)
Table 19 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 20 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Market Size By Organization Size, 2016–2023 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2016–2023 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size  By Region, 2016–2023 (USD Million)
Table 24 Data Monetization Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 26 Telecom: Market Size By Region, 2016–2023 (USD Million)
Table 27 Consumer Goods and Retail: Market Size By Region,  2016–2023 (USD Million)
Table 28 Media and Entertainment: Market Size By Region,  2016–2023 (USD Million)
Table 29 Government and Defense: Market Size By Region,  2016–2023 (USD Million)
Table 30 Manufacturing: Market Size, By Region, 2016–2023 (USD Million)
Table 31 Transportation and Logistics: Market Size By Region, 2016–2023 (USD Million)
Table 32 Energy and Utilities: Market Size By Region, 2016–2023 (USD Million)
Table 33 Healthcare: Market Size By Region, 2016–2023 (USD Million)
Table 34 Others: Market Size By Region, 2016–2023 (USD Million)
Table 35 Data Monetization Market Size, By Region, 2016–2023 (USD Million)
Table 36 North America: Market Size By Country, 2016–2023 (USD Million)
Table 37 North America: Market Size By Component, 2016–2023 (USD Million)
Table 38 North America: Market Size By Service, 2016–2023 (USD Million)
Table 39 North America: Market Size By Data Type, 2016–2023 (USD Million)
Table 40 North America: Market Size By Business Function,  2016–2023 (USD Million)
Table 41 North America: Market Size By Deployment Type,  2016–2023 (USD Million)
Table 42 North America: Market Size By Organization Size,  2016–2023 (USD Million)
Table 43 North America: Market Size By Industry Vertical,  2016–2023 (USD Million)
Table 44 Europe: Data Monetization Market Size, By Country, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Data Type, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Business Function, 2016–2023 (USD Million)
Table 49 Europe: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 50 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 51 Europe: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size, By Country, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Data Type, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Business Function,  2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 59 Asia Pacific: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Data Monetization Market Size, By Country,  2016–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Component,  2016–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Service,  2016–2023 (USD Million)
Table 63 Middle East and Africa: Market Size By Data Type,  2016–2023 (USD Million)
Table 64 Middle East and Africa: Market Size By Business Function, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 66 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 67 Middle East and Africa: Market Size By Industry Vertical, 2016–2023 (USD Million)
Table 68 Latin America: Market Size, By Country, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 70 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 71 Latin America: Market Size By Data Type, 2016–2023 (USD Million)
Table 72 Latin America: Market Size By Business Function,  2016–2023 (USD Million)
Table 73 Latin America: Market Size By Deployment Type,  2016–2023 (USD Million)
Table 74 Latin America: Market Size By Organization Size,  2016–2023 (USD Million)
Table 75 Latin America: Market Size By Industry Vertical,  2016–2023 (USD Million)
Table 76 Market Ranking for the Data Monetization Market, 2018
Table 77 New Product Launches/Upgradations, 2016–2018
Table 78 Mergers and Acquisitions, 2015–2017
Table 79 Partnerships, Agreements, and Collaborations, 2016–2018

List of Figures:
Figure 1 Data Monetization Market Segmentation
Figure 2 Regional Scope
Figure 3 Currency Conversion
Figure 4 Market Research Design
Figure 5 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 6 Data Triangulation
Figure 7 Market Size Estimation Methodology: Bottom-Up Approach
Figure 8 Market Size Estimation Methodology: Top-Down Approach
Figure 9 Data Monetization Market: Assumptions
Figure 10 Top 3 Segments With the Largest Market Shares in 2018
Figure 11 North America is Estimated to Hold the Largest Market Share in 2018
Figure 12 Increasing Use of External Data Sources is Expected to Be Driving the Growth of the Market During the Forecast Period
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Banking, Financial Services, and Insurance Industry Vertical and North American Region are Expected to Hold the Largest Market Shares
Figure 16 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Data Monetization Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Financial Data Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Sales and Marketing Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Telecom Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Key Developments By the Leading Players in the Data Monetization Market, 2016–2018
Figure 28 Market Evaluation Framework
Figure 29 Geographic Revenue Mix of Top Market Players
Figure 30 Accenture: Company Snapshot
Figure 31 Accenture: SWOT Analysis
Figure 32 Cisco: Company Snapshot
Figure 33 Gemalto: Company Snapshot
Figure 34 Google: Company Snapshot
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Infosys: Company Snapshot
Figure 38 Infosys: SWOT Analysis
Figure 39 NETSCOUT: Company Snapshot
Figure 40 Optiva: Company Snapshot
Figure 41 SAP: Company Snapshot
Figure 42 SAP: SWOT Analysis
Figure 43 SAS: Company Snapshot
Figure 44 SAS: SWOT Analysis
Figure 45 Virtusa: Company Snapshot

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  • 1010data
  • Accenture
  • Adastra
  • ALC
  • Cisco
  • Dawex Systems
  • Elevondata
  • Emu Analytics
  • Gemalto
  • Google
  • IBM
  • Iconnectiva
  • Infosys
  • Mahindra Comviva
  • Monetize Solutions
  • Narrative
  • NESS
  • NETSCOUT
  • Openwave Mobility
  • Optiva
  • Paxata
  • Reltio
  • SAP
  • SAS
  • Virtusa
Note: Product cover images may vary from those shown
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