The Chinese smartphone market saw the decline for the first time in 2017, thereby suppressing the year-on-year growth of the global market to merely 1.7%. Bolstered by some emerging technologies such as edge-to-edge screen design and AI, the global market's sales volume is anticipated to grow slowly to 1.57 billion units in 2018. This report provides an overview of the global smartphone market and the insights we gained by examining the nascent trends of smartphones, brands, and smartphone application processors.
Development of the global smartphone market, touching on its market volume forecast for the period 2018-2022 and market share by branded vendors for the period 2016-2018.
Summary of three new trends observed at the MWC 2018.
Specifications of smartphones unveiled by major brands, such as Samsung, Sony, LG, ASUS, Nokia, and Vivo.
Detailed outline of features of smartphones from Samsung, Nokia, ASUS, Sony, and Vivo.
Development of new smartphone application processors from Samsung such as the Exynos 9810, Qualcomm, MediaTek, and Huawei, and includes spec comparison tables.
1. Development of the Global Smartphone Market
2. New Smartphone Trends: Overview
3. New Smartphone Trends: Major Brands
4. Development of New Smartphone Application Processors
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis