Generation shifts are occurring at a fast pace and the world will soon experience the rise of Generation Z (born between 1995 and 2009), which represents the largest consumer base through to 2030. Despite their young age and limited income today, Gen Z will shape the ways businesses create and market their products tomorrow. Brands that can accomplish Gen Z’s expectations for authenticity, technology and social equality will capitalise on this growingly influential consumer segment.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Identify factors driving change now and in the future
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Table of Contents
Generation Z: The Next Wave of ConsumersIntroduction
Demographics
Behaviour and Impacts
Case Studies
Key Takeaways
