2017 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

  • ID: 4541515
  • Report
  • 50 pages
  • Euromonitor International
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With more consumers shifting to digital platforms, companies must rethink where to deploy resources in the digital era. In order to assist companies with identifying which geographic markets are the most digitally attractive and offer the best prospects for digital initiatives,the publisher created the Digital Consumer Index. This tool pinpoints a country’s relative digital standing in the present, as well as offers forecasts for where it is expected to be five years from now.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
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NATURALLY HEALTHY BEVERAGES IN SOUTH KOREA

Headlines
Prospects
Popularity of Nh Bottled Water Boosts Sales of Nh Beverages
Nh Rtd Tea Grows in Tandem With Trends in Bottled Water
Nh Fruit/vegetable Juice Sustains Negative Growth
Competitive Landscape
Kwang Dong Retains Dominance of Bottled Water and Nh Rtd Tea
Contractual Changes Will Force Kwang Dong To Adapt Its Strategy
Nh Rtd Tea Players Leverage on Their Local Knowledge


Category Data

Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Executive Summary
Growth of Health and Wellness in 2017 Led by Naturally Healthy and Fortified/functional
Consumer Insecurity Over Food Safety Boosts Sales of Naturally Healthy
Leading Companies Maintain Their Dominance in 2017
Hypermarkets and Mixed Retailers Remain Mainstream Distribution Channels for Health and Wellness
Health and Wellness Will Continue To Capture Consumers' Imaginations


Market Data

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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