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Mass Beauty and Personal Care in Georgia

  • ID: 4541519
  • Report
  • June 2019
  • Region: United States, Georgia
  • 17 pages
  • Euromonitor International
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Mass beauty and personal care grew in Georgia in both current value and volume terms in 2018, driven by the increasing prices of imported goods and a preference amongst the majority of local consumers for mass products, in light of the limited spending power in rural areas of the country. Given the currency volatility, international brands (there is a lack of major local production) faced price fluctuations during the year.

The author's Mass Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Georgia

List of Contents and Tables
Headlines
Prospects
Affordable Pricing Continues To Boost Mass Beauty and Personal Care
Growth Is Expected To Continue in the Forecast Period
the Growth in Tourism Will Aid Steady Future Growth
Competitive Landscape
the Procter & Gamble Co Maintains Its Lead in Mass Beauty and Personal Care
Pricing Strategies Keeps Direct Selling Popular in Mass Beauty and Personal Care
Growth Is Expected in Emerging Categories
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Economic Development Leads To Higher Spending on Beauty and Personal Care
the Volatile Currency Hinders Volume Growth
the Procter & Gamble Co Leads Beauty and Personal Care
the Development of Modern Retailing Threatens Traditional Channels
A Positive Outlook for Beauty and Personal Care
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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