Premium Beauty and Personal Care in Romania

Premium beauty and personal care achieved solid current value growth in 2021, despite the difficult economic context the country. Romanian consumers showed an increased interest in premium products, especially in colour cosmetics, fragrances and skin care. The increased interest is the result of massive advertising campaigns premium brands held on social media in collaboration with influencers.

The Premium Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances , Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Premium Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables

Premium Beauty and Personal Care in Romania
Key Data Findings
2021 Developments
Increasing Awareness About the Benefits of Dermocosmetics Boosts Sales of Premium Beauty and Personal Care Products in 2021
L’Oréal Romania Remains Clear Leader with Strong Resources
E-Commerce Continues Its Upward March
Prospects and Opportunities
Premium Dermocosmetics Set for New Entrants as Trend Gains Traction
Clean Beauty Trend Will Benefit Premium Beauty and Personal Care
E-Commerce to Continue Growing as Affordable Luxury Brands Appeal to Consumers
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 Nbo Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 4 Lbn Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Beauty and Personal Care in Romania
Executive Summary
Beauty and Personal Care in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
What Next for Beauty and Personal Care?
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 Gbo Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 Nbo Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 Lbn Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Disclaimer
Sources
Summary 1 Research Sources