Mass Beauty and Personal Care in Sweden

Mass beauty and personal care in Sweden delivered steady growth in current value terms in 2024. While premiumisation continued to impact the overall growth of beauty and personal care, several mass categories - such as skin care, hair care, and sun care - continued to benefit from the strong performance of ingredient-led pharmacy brands and innovation in multifunctional or sensitive-skin formulations.

The Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.