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Mass Beauty and Personal Care in Sweden

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    Report

  • 25 Pages
  • June 2022
  • Region: Sweden
  • Euromonitor International
  • ID: 4541533
Mass beauty and personal care recovered from the overall small dip in retail current value sales in 2020 to see positive, if quite moderate, growth over 2021. However, this performance was aided by a higher rate of inflation in 2021. Moreover, in many respects, the 2021 performance proved to be a continuation of 2020, with the same cyclical pattern of recovery-bust-recovery-bust present throughout the year as the Coronavirus (COVID-19) pandemic lingered and developed in the country.

This Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Cyclical growth pattern limits development of mass beauty and personal care in 2021
  • Good quality/price ratios support demand for domestic brands
  • Slow recovery as key retailers are slow to adapt to changing consumer retail behaviour
PROSPECTS AND OPPORTUNITIES
  • Macroeconomic trends to dampen growth potential for mass beauty products
  • Proliferation of small players to lead to a retail crunch
  • Attention of consumers and players set to shift towards pharmacies and dermocosmetics
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SWEDEN

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources