Mass Beauty and Personal Care in Romania

In 2021, mass beauty and personal care registered positive current value growth, driven by increased demand for mass skin care, colour cosmetics and sun care products. In the previous year, demand for products such as colour cosmetics and sun care declined, as consumers spent most of their time at home while in lockdown. In addition, when outside, as face masks had to be worn in public spaces, this discouraged demand for facial make-up and lip products.

The Mass Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Mass Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

List of Contents and Tables

Mass Beauty and Personal Care in Romania
Key Data Findings
2021 Developments
Romanian Women Show An Increased Interest in Skin Care
Demand for Bath and Shower Products Normalises as Pandemic-Related Fears Subside
E-Commerce Plays An Increasingly Important Role
Prospects and Opportunities
Fuller Recovery in 2022 as People Return to Normal Lifestyles
New Product Development Expected to Focus on Natural and Dermocosmetics Trends
Sustainability Set to be a Key Factor in Consumers’ Purchasing Decisions
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 Nbo Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 Lbn Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Beauty and Personal Care in Romania
Executive Summary
Beauty and Personal Care in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
What Next for Beauty and Personal Care?
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 Gbo Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 Nbo Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 Lbn Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
Disclaimer
Sources
Summary 1 Research Sources