In 2021, mass beauty and personal care registered positive current value growth, driven by increased demand for mass skin care, colour cosmetics and sun care products. In the previous year, demand for products such as colour cosmetics and sun care declined, as consumers spent most of their time at home while in lockdown. In addition, when outside, as face masks had to be worn in public spaces, this discouraged demand for facial make-up and lip products.
The Mass Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Mass Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mass Beauty and Personal Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Mass Beauty and Personal Care in Romania
- Key Data Findings
- 2021 Developments
- Romanian Women Show An Increased Interest in Skin Care
- Demand for Bath and Shower Products Normalises as Pandemic-Related Fears Subside
- E-Commerce Plays An Increasingly Important Role
- Prospects and Opportunities
- Fuller Recovery in 2022 as People Return to Normal Lifestyles
- New Product Development Expected to Focus on Natural and Dermocosmetics Trends
- Sustainability Set to be a Key Factor in Consumers’ Purchasing Decisions
- Category Data
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 4 Lbn Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
- Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- Beauty and Personal Care in Romania
- Executive Summary
- Beauty and Personal Care in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Beauty and Personal Care?
- Market Data
- Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 9 Gbo Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 10 Nbo Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 11 Lbn Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources