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Mass Beauty and Personal Care in Romania

  • ID: 4541536
  • Report
  • June 2019
  • Region: Romania
  • 19 pages
  • Euromonitor International
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Rising disposable incomes led to changes in lifestyles in 2018, especially in cities seeing significant economic activity. Consumers have become more discerning not only in terms of purchasing decisions but also when it comes to creating a certain image. Both women and men are paying increased attention to concepts such as self-care and a youthful image, and to the price/quality ratio.

The Mass Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Romania

List of Contents and Tables
Headlines
Prospects
Mass Beauty and Personal Care Tracks Changes in Lifestyles
Expansion of Modern Retailing Stimulates Sales
the Rural Environment Is A Source of Growth
Competitive Landscape
Avon Cosmetics Romania SRL Retains Leadership
Domestic Actor Farmec Challenges the International Players
Private Label Is Not A Threat To the Established Brands
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Growth in the Economy Drives Sales
Consumer Demand Moving Towards Healthy Lifestyles
International Companies Dominate the Landscape
New Launches Meet Demand for Natural and Healthy Products
Beauty and Personal Care Is Expected To See A Trend Towards Premiumisation
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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