Mass Beauty and Personal Care in Romania

Mass beauty and personal care in Romania witnessed robust value growth in 2024, although growth slowed slightly year on year. The rate of Inflation fell during the year providing some relief in terms of price increases. Nonetheless, consumers continued to display significant price sensitivity, with many Romanians opting to trade down to private label and local brands in bath and shower and oral care. The desire to splurge remained strong in skin care, fragrances and colour cosmetics.

The Mass Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.