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Premium Beauty and Personal Care in Finland

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    Report

  • 22 Pages
  • May 2025
  • Region: Finland
  • Euromonitor International
  • ID: 4541552
Growth for premium beauty and personal care products remained positive in Finland in 2024 but was somewhat slower than that posted in 2023. The competition from mass products continues to intensify, with the ever-growing array of high-quality mass brands available within the upper price band. Premium sun protection rose fastest throughout the year, with Finns always willing to spend money on premium sun protection products; even an unfavourable economic does not undermine this trend.

The Premium Beauty and Personal Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slowed growth seen in 2024
  • L’Oreal leads while NBI Nordic Beauty races on
  • Persistent demand for premium skin care and sun care
PROSPECTS AND OPPORTUNITIES
  • Further growth projected for premium beauty and personal care
  • Premium fragrances will enjoy robust rises, as domestic players expand
  • Increased investment in innovation necessary in light of intensified competition from mass players
CATEGORY DATA
  • Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources