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Mass Beauty and Personal Care in Egypt

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    Report

  • 25 Pages
  • June 2022
  • Region: Egypt
  • Euromonitor International
  • ID: 4544372
Mass beauty and personal care witnessed a modest increase in current value sales during 2021 as the category recovered from demand fluctuations in 2020. A high proportion of consumers on low-incomes seek out mass products, since almost one-third of Egyptians are under the poverty line. The economic situation has a major influence on demand and with many Egyptians pushed out of work in 2020 due to the COVID-19 pandemic, 2021 was also a difficult year financially.

This Mass Beauty and Personal Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Moderate performance in mass beauty and personal products as consumers’ need for affordable products grows
  • Value for money brands more essential for consumers
  • Well-established players continue to lead the market
PROSPECTS AND OPPORTUNITIES
  • Emphasis on price as economic factors put downward pressure on sales
  • Mass products will benefit from consumers trading down
  • Egyptian government encouraging local production
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN EGYPT

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources