Mass Beauty and Personal Care in Egypt

Mass beauty and personal care in Egypt experienced growth in both volume and value terms in 2024, outperforming the premium segment. This shift was primarily driven by the country’s challenging economic conditions, including a 26.5% inflation rate. Prices rose by over 30% compared to the previous year, marking the third consecutive year of significant price increases, mainly due to the devaluation of the Egyptian pound in March 2024, when the pound lost over 60% of its value.

The Mass Beauty and Personal Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.