Mass Beauty and Personal Care in Egypt

Mass beauty and personal care witnessed a modest increase in current value sales during 2021 as the category recovered from demand fluctuations in 2020. A high proportion of consumers on low-incomes seek out mass products, since almost one-third of Egyptians are under the poverty line. The economic situation has a major influence on demand and with many Egyptians pushed out of work in 2020 due to the COVID-19 pandemic, 2021 was also a difficult year financially.

This Mass Beauty and Personal Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances , Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Mass Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Moderate performance in mass beauty and personal products as consumers’ need for affordable products grows
Value for money brands more essential for consumers
Well-established players continue to lead the market

PROSPECTS AND OPPORTUNITIES

Emphasis on price as economic factors put downward pressure on sales
Mass products will benefit from consumers trading down
Egyptian government encouraging local production

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN EGYPT

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES