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Mass Beauty and Personal Care in Egypt

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    Report

  • 22 Pages
  • May 2023
  • Region: Egypt
  • Euromonitor International
  • ID: 4544372
The devaluation of the Egyptian currency has been strongly affecting the Egyptian population. The Egyptian pound has seen its value against the US dollar fall significantly, a situation that has continued in 2023, with the Egyptian pound being amongst the worst performing currencies in the world in the early part of the year. The devaluation of the local currency has weakened the purchasing power of local consumers with stable incomes, and this has led to consumers buying fewer products and look...

The Mass Beauty and Personal Care in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MASS BEAUTY AND PERSONAL CARE IN EGYPT
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Consumers prefer value-for-money products and brands
  • Huge shift towards dermocosmetics brands
  • Reputable brands lead the Egyptian market
PROSPECTS AND OPPORTUNITIES
  • Challenging economic situation affecting purchasing patterns
  • Increase of global health awareness - organic and natural products
  • Opportunities for local players
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources