Asia-Pacific Fat Replacers Market- Growth, Trends, and Forecast (2020 - 2025)

The Asia-Pacific fat replacers market is projected to grow with a CAGR of 7.11%during the forecast period (2020 - 2025).

• The growing demand for low-calorie products and low-fat diet is anticipated to boost the market’s growth over the forecast period in Asia-Pacific (APAC). ​By choosing these alternative food options, health-conscious consumers in countries like China, Japan, Australia and others can maintain their basic food selection pattern and easily adhere to a low-fat diet.
• The Evolving landscape of the food sector in the region is anticipated to propel the demand for more refined food ingredeints including fat replacers. Companies engaged in the food manufacturing are continuously investing in research and development activities to develop products with minimal calories/fats and enhanced taste which in turn will augument the growth of the market studied.
• The growing demand for dairy products, coupled with healthy dietary habits is slated to fuel developments in the region. For instance, according to the Food and Agriculture Organization (FAO) of the United Nations, the consumption of milk and milk products such as frozen deserts in Southeast Asia is expected to increase by 125% by 2030. ​ Thus, increasing consumption of milk and milk products coupled with increasing demand for low calorie and low fat products will drive the fat replacers application in dairy sector of the region.
• The carbohydrate-based ingredients such as guar gums, xanthan gum, modified starches, oat fiber, and polydextrose find maximum application in frozen desserts & meat and baked goods.

Key Market Trends

Increasing Prevalence of Obesity, High Blood Cholesterol Levels, and Coronary Heart Diseases

The increasing prevelance of obesity, high cholesterol and overweight in Asian countries like Australia, India and others have signifcantally raised the demand for low fat food products such as low fat milk, low fat yogurt and others. For instance, more than two million Australian man were obese and 2.5 million Australian women were obese, aged 18 and above in 2016. This accelerated the trend for healthy food product among consumers which includes low fat and low calorie food products and has witnessed an upward trend in recent time in the region. Multiple food product manufacturers are opting to replace milk fat with milk fat replacers to provide the consumer with the low-fat and low-calorie products, in turn driving the market studied.

Japan Holds a Significant Share in the Market

The increasing demand for low-fat chocolates, jams, jellies, pastries, biscuits, and cakes in Japan is anticipated to increase the demand for fat replacers.​ Fat replacers have opened the door for a new generation of reduced-fat foods in Japan. The replacers have the taste and texture of high-fat foods, but without unnecessary calories, cholesterol or fat.​ The impact of rising competition in Japan is evident from the keen levels of product development and mounting promotional expenditure. Fat replacer manufacturers are resorting to investments in improved process technologies and new product developments in fat replacers to withstand the competition.​

Competitive Landscape

The Asia Pacific fat replacers market is fragmented and includes regional and global competitors. The market is dominated by players, like Cargill Inc., Ingredion, Kerry group and CP Kelco U.S., Inc.. There are various small and medium local players, holding a significant share in the market. These companies usually follow expansion and new product launches as their major strategy to increase their product line and market share.

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