South America Dairy Based Beverages Market - Growth, Trends, and Forecast (2020 - 2025)

South America Dairy Based Beverages Market is projected to register a CAGR of 5.1%, during the forecast period of 2020-2025.

• The consumer demand for convenient and healthy on-the-go snack options is the primary attribute for the sales of dairy beverages in the region. The changing lifestyle of consumers, involving the consumption of smaller meals, is leading to increased consumption of snacks. Hence, dairy snacks, being the healthier and nutritional option, are witnessing increasing demand.​
• Dairy-based snack products are naturally high in calcium content, and hence, are perceived as a nutritional snacking option. The health benefits of probiotic drinks, especially their ability to improve digestion and the immune system, are attracting consumers across all age groups.​

Key Market Trends

Rising Consumption of Probiotic Beverage

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health conscious population is the major factor boosting the growth of the dairy-based probiotic beverage market. Probiotic beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruit and beverages companies are extending their product line by adding probiotic beverages to their portfolio, which includes functional beverages. Functional foods and probiotic drinks are a trending food habit all over the world.

Brazil holds the Largest Market Share in the Market Studied

Milk constitutes a major segment of the agri-business in Brazil. The country is developing ways and means for developing and increasing the quantity of exports, and also the domestic production capacity. ​Further, new developments in the political scenario in Brazil resulted in high prices of raw milk prices, resulting in a slow growth of the entire dairy value chain, including ice cream and other dairy product manufacturers operating in Brazil.​ On the other hand, Brazil remains a lucrative market for international players, as it is one of the prominent producers of dairy, with a high acceptance of dairy products in the country.

Competitive Landscape

The global dairy beverage market in South America is fragmented with the presence of small and large manufacturers. The market is highly competitive and dominated by major players.The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. ​Some of the major players in thte market studied are Nestle SA, Danone Groupe SA, FrieslandCampina, Grupo Lala among others.

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