The market for vitamin supplements is well on its path of gaining enhanced momentum in the backdrop of rising demands from health conscious consumers. Global vitamin E market is expected to attain a CAGR of 5.2% during the forecast period (2018–2023) due to rising application scope particularly in the treatment of lifestyle diseases.
“Vitamin E” is the collective name for a group of fat-soluble compounds with distinctive antioxidant activities. In a rapidly evolving global socio-economic scenario, hectic lifestyles and associated stress leads to deposition of oxidized products. Oxidation has been linked to numerous possible conditions and diseases, including cancer, ageing, arthritis and cataracts, vitamin E has been shown to be effectiveagainst these and thus rising health concerns coupled with increasing consumer spending is set to drive the global vitamin E market.
The ever-increasing healthcare burden has resulted in the paradigm shift of consumers to dietary supplements and value added food products rather than accessing nutrients from traditional diets. This growing demand for value-added nutritive foods coupled with the increasing prevalence of lifestyle diseases is expected to drive the global vitamin E market. Vitamin E has been scientifically proven to protect the body from cell damaging free radicals thereby avoiding the buildup of reactive oxygen species (ROS) that are oxidized products. Thus, the role of Vitamin E in preventing or delaying chronic diseases associated with free radicals is providing the further push to the market.
Aging and geriatric population are increasingly preferring vitamin E supplements as a preventive medicaments and this has led to the annual growth of more than 3% of global Vitamin E supplements market from 2014 to 2017.
The global vitamin E market is segmented into natural and synthetic based on the product type. The Supplements of vitamin E typically provide only alpha-tocopherol, although “mixed” products containing other tocopherols and even tocotrienols are available. Naturally occurring alpha-tocopherol exists in one stereoisomeric form. In contrast, synthetically produced alpha-tocopherol contains equal amounts of its eight possible stereoisomers. However, due to rising awareness of health deteriorating effects of artificial additives and consequently the increasing demand for natural-origin products, the natural vitamin E product segment is expected to grow faster as compared to the synthetic segment.
Asia-pacific is expected to attain the highest growth rate in vitamin E market, during 2018-2023 (the forecast period), due to growing awareness of a healthy lifestyle and the increasing realization of the importance of supplementary nutrients in the form of functional foods and dietary supplements. China and India have shown utter willingness to embrace healthy diet including use of vitamin supplements, to meet their nutritious necessities. The wider product availability, increasing acceptance ratio among the younger population segment, and rising geriatric population in countries like Japan is expected to fuel the growth of vitamin E market.
The recent research going on in the field of vitamins used as supplements has revealed a meaningful insights that tocotrienols (one of the two major molecules of which vitamin E family is comprised of, the other is tocopherol) can decrease total and low-density lipoprotein (LDL) cholesterol, which is partially responsible for the vitamins cardiovascular benefits.
Major Players - AMERICAN RIVER NUTRITION, LTD., ARCHER DANIELS MIDLAND COMPANY, BASF SE, CARGILL, DAVOS LIFE SCIENCE PVT. LTD., DSM NUTRITIONAL PRODUCTS, DSM NV, EISAI FOOD & CHEMICAL CO LTD, EXCEL VITE, INC , FENCHEM BIOTEK LTD., NUTRALLIANCE, SOHAM ORGANICS PVT. LTD., VANCE GROUP, VITAE CAPS and WILMAR INTERNATIONAL, among others.
The global vitamin E market represents a consolidated scenario wherein the key players are intensively pursuing the strategies of expansion and acquisitions in order to remain competitive in the backdrop of highly dynamic and rapidly evolving market scenario.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
4. Market Segmentation
4.1 By Application Introduction
4.1.1 Functional Food & beverages
4.1.2 Dietary Supplements
4.1.3 Animal Nutrition
4.2 By Source Introduction
5. Regional Market Analysis
5.1 North America
5.1.4 Rest of North America
5.2.7 Rest of Europe
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.3 Rest of South America
5.5.1 South Africa
5.5.2 Rest of Africa
6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.1 BASF SE
7.2 DSM Nutritional Products
7.3 Eisai Food & Chemical Co Ltd
7.4 Soham Organics Pvt. Ltd.
7.5 DSM NV
7.6 Archer Daniels Midland Company
7.7 Davos Life Science Pvt. Ltd.
7.8 Fenchem Biotek Ltd.
7.9 Wilmar International
7.11 American River Nutrition, Ltd.
- American River Nutrition Ltd.
- Archer Daniels Midland Company
- BASF SE
- Davos Life Science Pvt. Ltd.
- DSM Nutritional Products
- DSM NV
- Eisai Food & Chemical Co Ltd
- Excel Vite Inc.
- Fenchem Biotek Ltd.
- Soham Organics Pvt. Ltd.
- Vance Group
- Vitae Caps
- Wilmar International