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Vitamin E Market- Growth, Trends, and Forecast (2020 - 2025)

  • ID: 4544711
  • Report
  • April 2020
  • Region: Global
  • 110 pages
  • Mordor Intelligence


  • Aryan International
  • Koninklijke DSM N.V.
  • Merck KGaA
  • Prinova Group LLC
  • MORE
Global vitamin E market is projected to grow at a CAGR of 3.31% during the forecast period (2019 - 2024)

The natural product type segment is anticipated to be the fastest growing segment, within the global vitamin E market, driven by tight supply in synthetic vitamin E which caused gradual increase in the pricing over the last few years.

Moreover, rising demand for functional food and beverages and dietary supplements derived from natural ingredients is further expected to fuel the market for natural vitamin E in the near future.

The major forms of natural vitamin E alpha, beta, gamma, delta forms are tocopherol & tocotrienol. Delta- and gamma-tocotrienols are the most active forms, attributable to their significant health benefits.

Key Market Trends

Increasing Demand for Vitamin E from Cosmetic Industry

The increasing number of skin care products currently available in the market are relying on natural ingredients including, various vitamins and minerals thus, maintain healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications. This includes skin product such as sun protection SPF forms incorporating vitamin E and providing UVA as well as UVB protection. For example, In Turkey, Avon launched a facial care range relying on SPF and vitamin E thus, providing sun protection and anti-aging benefits. The range also includes several other minerals and vitamins in order to provide healthy skin.

Asia Pacific is Witness Significant Demand during Forecast Period

Vitamin market across Asia Pacific countries is witnessing a rapid change, where consumers are now more aware with regards to the health benefits of several vitamin types. China is the largest producer of vitamin E across the Asia Pacific market and the country has also expanded its domestic market during recent years mainly attributable to growing pharmaceutical and dietary supplement market across the country.

Furthermore, in countries such as India, despite an increase in awareness of the importance of several vitamins, only 9% of Indian consumers are aware of the health benefits of Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential vitamin E still witnesses a lack of awareness on a large scale. In this regards, in 2018, Merck Consumer Health India in partnership with leading doctors and Springer publications launched a handbook on Vitamin E, thus educating consumers regarding the importance of incorporating vitamin E into their diets.

Competitive Landscape

The vitamin E market is a highly competitive market, with the presence of various domestic and international players. Global companies, like Koninklijke DSM NV and BASF SE, are the market leaders within this industry and have adopted competitive strategies to sustain their position in the industry. Koninklijke DSM NV, BASF SE, Zhejiang Medicine Co. Ltd, and Zhejiang NHU Company Ltd are the major players in the global vitamin E market.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Aryan International
  • Koninklijke DSM N.V.
  • Merck KGaA
  • Prinova Group LLC
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Natural
5.1.2 Synthetic
5.2 By Application
5.2.1 Functional Food and Beverages
5.2.2 Pharmaceuticals and Dietary Supplements
5.2.3 Infant Nutrition
5.2.4 Pet Food & Animal Feed
5.2.5 Cosmetics
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe
5.3.3 Asia Pacific India China Japan Australia Rest of Asia Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 BASF SE
6.4.2 Koninklijke DSM N.V.
6.4.3 Archer Daniels Midland Company
6.4.4 Merck KGaA
6.4.5 Prinova Group LLC
6.4.6 Jilin Beisha Pharmaceutical Co., Ltd
6.4.7 BTSA Biotecnologías Aplicadas SL
6.4.8 Aryan International

Note: Product cover images may vary from those shown
  • Koninklijke DSM N.V.
  • Archer Daniels Midland Company
  • Merck KGaA
  • Prinova Group LLC
  • Jilin Beisha Pharmaceutical Co., Ltd
  • BTSA Biotecnologías Aplicadas SL
  • Aryan International
Note: Product cover images may vary from those shown