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Vitamin E Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 110 Pages
  • June 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4544711
The Vitamin E Market is projected to grow at a CAGR of 4.21% during the forecast period (2022-2027).

Due to COVID-19 the vitamin E market have witnessed a surge in demand due to its benefits along with other vitamins present in the market. The sales of supplements like vitamins, omega 3 fatty acids have witnessed immense demand. This resulted in launch of new innovative products to reach the demand. It is studied and proved that supplementation of vitamin A, B, C, D and E enhances the inflammatory response and decreases the severity of Covid 19 patients suffering at ICU stage. Which eventually led to immense growth in the market.

The natural product type segment is anticipated to be the fastest growing segment, within the global vitamin E market, driven by tight supply in synthetic vitamin E which caused gradual increase in the pricing over the last few years.

Moreover, rising demand for functional food and beverages and dietary supplements derived from natural ingredients is further expected to fuel the market for natural vitamin E in the near future.

Key Market Trends

Increasing Demand for Vitamin E in Application Areas

The increasing number of skin care products currently available in the market are relying on natural ingredients including, various vitamins and minerals thus, maintain healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications. This includes skin product such as sun protection SPF forms incorporating vitamin E and providing UVA as well as UVB protection. For example, In Turkey, Avon launched a facial care range relying on SPF and vitamin E thus, providing sun protection and anti-aging benefits. Vitamin E appliccation in dietary suppplements and animal feed gainen importance. Especially dietary supplements segment witnessed immence growth during the COVID 19 pandemic, as these product support in immune balance in the body. The range also includes several other minerals and vitamins in order to provide healthy skin.

Asia Pacific is Witnessed Fastest Growing Growth

Vitamin market across Asia Pacific countries is witnessing a rapid change, where consumers are now more aware with regards to the health benefits of several vitamin types. China is the largest producer of vitamin E across the Asia Pacific market and the country has also expanded its domestic market during recent years mainly attributable to growing pharmaceutical and dietary supplement market across the country. Furthermore, in countries such as India, despite an increase in awareness of the importance of several vitamins, only 9% of Indian consumers are aware of the health benefits of Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential vitamin E still witnesses a lack of awareness on a large scale.

Competitive Landscape

The vitamin E market is a highly competitive market, with the presence of various domestic and international players. The market leaders within this industry have adopted competitive strategies to sustain their position in the industry. The major players primarily focused on expansions and product innovations to please different sections of customers like introducing dietary supplements with fun filled elements like gummie, jellys and candies. The major players include Koninklijke DSM NV, BASF SE, ADM, Merck KGaA and Prinova Group LLC are the major players in the global vitamin E market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Natural
5.1.2 Synthetic
5.2 By Application
5.2.1 Functional Food and Beverages
5.2.2 Pharmaceuticals and Dietary Supplements
5.2.3 Infant Nutrition
5.2.4 Pet Food & Animal Feed
5.2.5 Cosmetics
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe
5.3.3 Asia Pacific India China Japan Australia Rest of Asia Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 BASF SE
6.4.2 Koninklijke DSM N.V.
6.4.3 Archer Daniels Midland Company
6.4.4 Merck KGaA
6.4.5 Prinova Group LLC
6.4.6 Jilin Beisha Pharmaceutical Co., Ltd
6.4.7 BTSA Biotecnologías Aplicadas SL
6.4.8 Aryan International
6.4.9 Orah Nutrichem
6.4.10 The Bountiful Company

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Koninklijke DSM N.V.
  • Archer Daniels Midland Company
  • Merck KGaA
  • Prinova Group LLC
  • Jilin Beisha Pharmaceutical Co., Ltd
  • BTSA Biotecnologías Aplicadas SL
  • Aryan International
  • Orah Nutrichem
  • The Bountiful Company