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Africa Automotive Market - Segmented by Vehicle and Geography - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4544734
  • Report
  • Region: Africa
  • 90 pages
  • Mordor Intelligence
1 of 4


  • Daimler AG
  • Fiat
  • Ford
  • General Motors
  • Mahindra and Mahindra
  • Nissan
  • MORE
The Africa automotive market is expected to register a CAGR of about 7.48% over the forecast period. This market is the most underdeveloped automobile market in the world. Apart from South Africa and other small countries, the Africa automotive market is one of the slow growing markets, globally. The major reasons for this limited growth have been the extremely low-average income and the lack of a sizeable middle-class population. Also, the extremely high lending rates have made ownership of a car restricted only to the wealthy and prosperous. Ghana, a promising market, has a car loan interest rate of nearly 26%. This makes taking out a car loan an expensive proposition, which is derailing the automotive market in the country. Even the biggest economy of Africa, Nigeria has a loan interest rate of about 12%.

Market Opportunities in Africa

The African market has great growth prospects. The market is expected to offer high returns to players who are willing to seriously enter the region. Mahindra & Mahindra Group of India, primarily a maker of sports utility vehicles, has set up a manufacturing facility in Ghana to serve the West African market, due to the rising middle-class population in the region. Post-2020, the Africa automotive market is expected to become a luxury and start being a necessity.

The level of infrastructure is also increasing in Africa, which is likely to aid the automotive market of the region. West Africa is expected to drive the growth till 2023, whereas Ghana and Nigeria are expected to be the key players. Ghana aims to become a developed country by 2030, and even if the target is met halfway, the Ghanaian automotive market is anticipated to grow at a tremendous pace, as the economic growth is directly proportional to the growth of automotive markets. The economies of Kenya and Tanzania are also undergoing rapid growth, moreover, the automobile industries in these countries are expected to witness good growth rates.

The North Africa automotive market has been majorly affected by the unrest and has contracted since 2010. The Egyptian market, in particular, has a significant growth potential and is expected to fuel up the Northern African market over the forecast period. The passenger vehicles segment is likely to grow at the fastest rate in Africa, with increasing number of middle-class population aspiring and seeking to own a vehicle. Local auto brands have a good presence in the African market, which can offer strong marketing prospects and significant market shares to the global giants.

Key Developments in the Market
  • April 2018: Nissan planned to start assembling vehicles in Kenya, bolstering government plans to develop a regional auto-manufacturing hub in East Africa’s biggest economy.

Reasons to Purchase the Report
  • Various perspectives of the market with the help of Porter’s five forces analysis
  • The product type that is expected to dominate the market
  • The regions that are expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in Excel)
Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your need.
Note: Product cover images may vary from those shown
2 of 4


  • Daimler AG
  • Fiat
  • Ford
  • General Motors
  • Mahindra and Mahindra
  • Nissan
  • MORE
1. Introduction
1.1 Study Deliverables
1.2 General Study Assumptions

2. Research Methodology
2.1 Introduction
2.2 Analysis Methodology
2.3 Study Phases
2.4 Econometric Modeling

3. Executive Summary

4. Market Overview and Trends
4.1 Introduction
4.2 Market Trends
4.3 Porter’s Five Forces Framework
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Competitive Rivalry within the Industry

5. Market Dynamics
5.1 Drivers
5.2 Restraints
5.3 Opportunities

6. Africa Automotive Market, by Vehicle Type
6.1 Heavy Commercial Vehicles
6.2 Light Commercial Vehicles
6.3 Passenger Vehicles

7. Africa Automotive Market, by Geography
7.1 South Africa
7.2 Ghana
7.3 Egypt
7.4 Others

8. Competitive Landscape
8.1 Introduction
8.2 Market Share Analysis

9. Key Players Analysis (Overview, Products & Services, and Strategies)
9.1 Daimler AG
9.2 Fiat
9.3 Ford
9.4 General Motors
9.5 Innoson Vehicle Manufacturing Company
9.6 Mahindra and Mahindra
9.7 Nissan
9.8 Suzuki
9.9 Tata Group
9.10 Toyota
9.11 Volkswagen

10. Future of the Market

11. Disclaimer
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Daimler AG
  • Fiat
  • Ford
  • General Motors
  • Innoson Vehicle Manufacturing Company
  • Mahindra and Mahindra
  • Nissan
  • Suzuki
  • Tata Group
  • Toyota
  • Volkswagen
Note: Product cover images may vary from those shown
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