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Inflight Entertainment and Connectivity Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 130 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4557728


  • Anuvu
  • Astronics Corporation
  • Burrana Inc.
  • Inmarsat Global Limited
  • Kontron S&T AG
  • Panasonic Corporation
The inflight entertainment and connectivity market is poised to register a CAGR of over 6% during the forecast period (2022-2027).

The COVID-19 pandemic resulted in a full-scale crisis, with the imposition of travel restrictions and suspension of flights in a global effort to contain the spread of the virus. The aviation industry was in survival mode, crippled by the loss of traffic and revenues in 2020. This subsequently affected the aircraft deliveries and revenues of tier-1 suppliers of aircraft programs. However, the aviation industry began to gradually recover from the pandemic in 2021, resulting in increased aircraft deliveries. This recovery in the aviation industry and aircraft deliveries is propelling the investments of airlines and aircraft operators in line- and retrofit new cabin entertainment systems to enhance the experience of passengers.

The increasing demand for streaming services led to passengers expecting both high-definition content and uninterrupted connectivity at their fingertips. Additionally, the widespread use of electronic devices, such as smartphones, tablets, and laptops, led to a new trend of inflight connectivity and airlines offering Wi-Fi connectivity to passengers to access inflight and other entertainment content on their personal devices.

Key Market Trends

The Connectivity Segment is Expected to Witness Rapid Growth During the Forecast Period

Inflight connectivity includes services like internet browsing, text messaging, cell phone usage (where permitted), and emailing. Most airlines these days have started offering inflight Wi-Fi for passengers on select flights, based on the class they choose. Airlines that have onboard Wi-Fi are now putting efforts to make it better, faster, and cheaper. Inflight Wi-Fi has become a prominent means for inflight entertainment delivery. The growth in the content segment is also attributed to the increase of new IFEC equipment on aircraft. Thus, the demand for the software has increased. Many android and proprietary software have emerged in the recent past, giving the airlines a plethora of options to choose from. However, as most software comes preinstalled with the hardware, hardware reliability plays a major role in the sales of the software. There is a growth in the adoption of wireless inflight entertainment (W-IFE) systems among the airlines, as W-IFE has almost the same onboard architecture as inflight connectivity, excluding the terminals required for a live connection. The wireless kit is fully embedded and requires supplemental type certification (STC). Due to the natural advantage of their expertise in wireless connectivity, IFC providers entered the W-IFE industry. For instance, Air Côte d’Ivoire, the flag carrier of the Ivory Coast, deployed Moment’s portable W-IFE system, Flymingo Box. The service was launched in December 2021 on selected aircraft, and the airline intends to extend the service for its entire fleet (9 aircraft, which include A320neo, A320, and Q400) by 2022. The growth in W-IFE is also increasing the market for IFC providers. Moreover, the growth in inflight entertainment generates demand for streaming data, driving the market for inflight connectivity.

Asia-Pacific is Likely to Witness the Highest Growth During the Forecast Period

Asia-Pacific’s commercial aviation sector made great strides in the past five years (before the outbreak of COVID-19), and further improvements are expected during the forecast period as the domestic passenger traffic has been steadily recovering from the impact of the COVID-19 pandemic since early 2021.

Intending to offer advanced and sophisticated in-flight services to air passengers, airlines are focusing on integrating advanced and more sophisticated technologies in their aircraft fleet. The rising demand for IFEC systems is driving airlines to collaborate with IFEC system manufacturers to develop and integrate advanced systems that promote the airline’s brand image. For instance, in November 2021, Rex Airlines, an airline based in Australia, officially launched wireless entertainment through the installation of Intelsat 2Ku-powered inflight connectivity onboard its four Boeing 737-800NG aircraft. The airline also announced its plans that as it relaunches services and inaugurates new routes, the remaining Boeing 737NG aircraft will be equipped with wireless entertainment in the coming months.

Regional telecom providers are partnering with international inflight connectivity providers to enhance their product penetration. For instance, in October 2021, Bharat Sanchar Nigam Limited (BSNL), a government-owned telecommunications service, received licenses for Inmarsat's Global Xpress (GX) mobile broadband services in India to provide inflight and maritime connectivity for airlines and ships. SpiceJet Ltd has already signed an agreement for the new GX services to provide connectivity services at 50Mbps. Such investments are expected to provide a positive outlook for the inflight entertainment and connectivity market in Asia-Pacific during the forecast period.

Competitive Landscape

The major players in the commercial aircraft inflight entertainment and connectivity market are Panasonic Corporation, Anuvu (previously Global Eagle Entertainment Inc.), ViaSat Inc., Inmarsat Global Limited, and Thales Group. The revenues of the market players are also cyclic, as they are dependent on aircraft sales and airline retrofit programs. The IFEC system manufacturers invest in developing advanced associated systems to be integrated into modern aircraft to complement or enhance their characteristics, including safety and aesthetics. Such investments result in the companies being exposed to certain risks associated with design responsibility, new production tool development, increased capital and funding commitments, delivery schedules, and unique contractual requirements. Moreover, new aircraft programs may be prone to cost-overrun, delay, or termination, depending on the market conditions, which may affect the market prospects of the players during the forecast period. In addition to the connectivity and entertainment systems providers, the content providers are gradually increasing their share in the market through partnerships with various airlines. In this regard, from January 2022, Asiana Airlines Inc. selected Anuvu as its Content Service Provider (CSP). Under the agreement, the company will provide worldwide films and diverse TV options onboard the flights of Asiana Airlines. Such developments are anticipated to strengthen the geographic presence of various companies in the near future.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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  • Anuvu
  • Astronics Corporation
  • Burrana Inc.
  • Inmarsat Global Limited
  • Kontron S&T AG
  • Panasonic Corporation

1.1 Study Assumptions
1.2 Scope of the Study
1.3 Currency Conversion Rates for USD
3.1 Market Size and Forecast, Global, 2018 - 2027
3.2 Market Share by Product Type, 2021
3.3 Market Share by Fit, 2021
3.4 Market Share by Class, 2021
3.5 Market Share by Geography, 2021
3.6 Structure of the Market and Key Participants
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size and Forecast by Value - USD billion, 2018 - 2027)
5.1 Product Type
5.1.1 Content
5.1.2 Hardware
5.1.3 Connectivity
5.2 Fit
5.2.1 Linefit
5.2.2 Retrofit
5.3 Class
5.3.1 Economy Class
5.3.2 Premium Economy Class
5.3.3 Business Class
5.3.4 First Class
5.4 Geography
5.4.1 North America United States Canada
5.4.2 Europe United Kingdom France Germany Rest of Europe
5.4.3 Asia-Pacific China India Japan South Korea Australia Rest of Asia-Pacific
5.4.4 Latin America Brazil Mexico Rest of Latin America
5.4.5 Middle-East and Africa Saudi Arabia United Arab Emirates Egypt Rest of Middle-East and Africa
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Thales Group
6.2.2 Honeywell International Inc.
6.2.3 Anuvu
6.2.4 ViaSat Inc.
6.2.5 Panasonic Corporation
6.2.6 Kontron S&T AG
6.2.7 Burrana Inc.
6.2.8 Safran SA
6.2.9 Lufthansa Systems GmbH & Co. KG
6.2.10 Inmarsat Global Limited
6.2.11 Stellar Entertainment Group
6.2.12 SITA
6.2.13 Astronics Corporation


A selection of companies mentioned in this report includes:

  • Thales Group
  • Honeywell International Inc.
  • Anuvu
  • ViaSat Inc.
  • Panasonic Corporation
  • Kontron S&T AG
  • Burrana Inc.
  • Safran SA
  • Lufthansa Systems GmbH & Co. KG
  • Inmarsat Global Limited
  • Stellar Entertainment Group
  • SITA
  • Astronics Corporation