Rising penetration of high-speed internet connection, increasing demand for functional hardware in various mobile devices, including smartphones and wearable combined with the high growth potential of multimedia chipsets in the gaming industry are major factors driving the market for multimedia chipsets. The rapid growth of set top box and IPTV is also driving the demand for multimedia chipsets. Moreover, initiatives have been taken by various governments across the world that instruct the digitization of conservative cable television, like the changeover from analog to an internet centered digital television system, which has increased the demand of set top boxes at a tremendous rate. However, higher static costs related to the formation of manufacture unit is limiting the development of multimedia chipsets market.
Owing to the increasing demand for smartphones and other handheld devices there has been a growth in the number of users demanding consumer electronics for the purpose of watching videos and movies online. Improved internet facilities across the world has made it easier for consumer to stream videos online, considerably increasing their numbers over the past few years. Hence, graphics chipsets have consistently been holding the larger revenue share in multimedia chipsets market.
Furthermore, the market in 2017 witnessed several technological developments taken up by various companies. For instance, in October, Advanced Micro Devices Inc. introduced Embedded Radeon E9170 Series graphics processing unit which expanded display capabilities and were available with multi-chip module format, which was integrated with memory. This core graphics technology is ideal for delivering crystal clear resolution and a stunning and seamless 4K experience across multiple displays. Also, in July 2017, Cirrus Logic had launched a development kit for Alexa Voice Service that boosted the smart speakers and smart home applications including hands-free portable speakers, voice-controlled devices, and networked speakers. These advances have introduced market with various new innovative products that have spurred the adoption of these chipsets.
Asia Pacific to remain a Lucrative Market for Multimedia Chipsets
APAC is expected to witness a higher demand for handheld devices and set top boxes and IPTVs, which form the two most lucrative application segments for multimedia chipsets. Asia Pacific multimedia chipsets also take in high investments for SoC manufacturing, which complements the fact that this region is a global hub for semiconductor companies. China holds the largest number of smartphone users in the world, while also having a huge subscription base for IPTVs, making it a key market for multimedia chipset players. At the same time, Singapore offers a very high level of market penetration for smartphones and consumer electronics, allowing most entrants a good shot at gaining revenues.
Key Developments in the Market
- April 2018 - Intel Corporation released chipsets H370, H310, Q370 and B360, paving the way for much-needed cheaper motherboards for its Coffee Lake 8th-Gen CPUs. With this launch, the products are challenging AMD's low-end motherboard.
- January 2018 - Qualcomm Inc.’s subsidiary, Qualcomm Technologies International, Ltd., had introduced the new Qualcomm Low Power Bluetooth SoC QCC5100 series that was designed to enable manufacturers develop a new generation of compact, feature-rich, wireless ear buds, hearable and headsets. In order to stick to the demand for superior audio quality, as well as extended battery life and playback time in wireless audio devices, the breakthrough SoC series was engineered to reduce power consumption by up to 65 % for both voice calls and music streaming, compared to previous single-chip Bluetooth audio solutions
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- Impact of opportunities offered by improvements in internet connectivity and speeds to the market
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- The segments that are expected to dominate the market
- Regional analysis of the market during the forecast period
- Latest developments, market shares, and strategies employed by the major market players and key innovators
- 3-month analyst support, along with the Market Estimate Sheet (in Excel)
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Growing Adoptiong of Feature-rich Multimedia Devices
4.3 Factors Challenging the Market
4.3.1 Increased Standardization of Products
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness – Porter’s Five Forces
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute products or services
4.5.5 Competitive Rivalry Among Existing Competitors
5. Technology Snapshot
6. Global Multimedia Chipsets Market- Segmented by Type
7. Global Multimedia Chipsets Market- Segmented by End-user Industry
7.1 Consumer Electronics
7.2 IT and Telecommunications
7.3 Media and Entertainment
8. Global Multimedia Chipsets Market - Segmented by Geography
8.1 North America
8.1.1 United States
8.2.1 United Kingdom
8.2.4 Rest of Europe
8.3.4 Rest of Asia-Pacific
8.4 Rest of the World
8.4.1 Latin America
8.4.2 Middle East & Africa
9. Competitive Landscape - Key Vendor Profiles
9.1 NVIDIA Corporation
9.2 Intel Corporation
9.3 Qualcomm Inc.
9.4 Cirrus Logic Inc.
9.5 Advanced Micro Devices Inc.
9.6 DSP Group Inc.
9.7 Apple Inc.
9.8 Broadcom Corporation
9.9 Realtek Semiconductor Corporation
9.10 Marvell Technology Group Ltd.
9.11 Samsung Group
9.12 MediaTek Inc.
9.13 NXP Semiconductors N.V.
9.15 Actions Semiconductor Co. Ltd.
*List not Exhaustive
10. Future Outlook of the Market
- NVIDIA Corporation
- Intel Corporation
- Qualcomm Inc.
- Cirrus Logic Inc.
- Advanced Micro Devices Inc.
- DSP Group Inc.
- Apple Inc.
- Broadcom Corporation
- Realtek Semiconductor Corporation
- Marvell Technology Group Ltd.
- Samsung Group
- MediaTek Inc.
- NXP Semiconductors N.V.
- Actions Semiconductor Co. Ltd.