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Mass Beauty and Personal Care in North Macedonia

  • ID: 4576138
  • Report
  • July 2020
  • Region: North Macedonia
  • 25 pages
  • Euromonitor International
Mass beauty and personal care continued to grow though several areas saw significant slowdown in 2019. Current value growth was hampered by the negative demographic trends affecting beauty and personal care in North Macedonia, with ongoing migration and falling birth rates. The country’s improved economic situation went some way to mitigate the negative impact, but a shrinking consumer base and thus fewer purchases continued to constrain growth.

The publisher's Mass Beauty and Personal Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Negative demographic trends and increased competition from premium products contribute to a slower growth in 2019
  • Colour cosmetics and skin care lead mass growth in 2019, but continue to face challenges as consumers show rising interest in premium-positioned products
  • L'Oréal leads companies in 2019, while Avon’s leadership of brands is increasingly insecure
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Rising disposable incomes fuel premiumisation trends in 2019
  • Coty leads overall in 2019, as direct selling companies continue to decline
  • Rapid recovery predicted for most products areas, boosted by ongoing premiumisation
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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