Liquor and Tobacco Product Wholesaling in New Zealand - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Exhalation: Facing mixed demand, revenue is set to dissipate into decline over the next five years

Firms in the Liquor and Tobacco Product Wholesaling industry have faced mixed operating conditions over the past five years. Rising household discretionary income has boosted demand for premium alcohol products, such as craft spirits. This trend has created opportunities for new wholesalers specialising in niche products to enter the industry over the past five years. However, declines in per capita alcohol consumption and the smoking rate have reduced consumer demand for these goods across a range of downstream markets. Additionally, government measures in response to the COVID-19 pandemic severely limited the ability of key industry markets to trade, including liquor retailers and licensed venues. Industry revenue is expected to rise at an annualised 0.7% over the five years through 2022-23, to an estimated $3.39 billion. This includes an estimated decline of 1.1% in 2022-23, as smoking rates continue to fall.

Industry companies primarily wholesale liquor and tobacco products. Businesses that wholesale liquor and tobacco products alongside a variety of other grocery items are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.