Bet on It: Industry Firms Have Hit the Jackpot as Investment in Digital Channels Has Paid Out
The Lotteries and Bookmaking Operations industry has marginally grown over the past five years. The COVID-19 pandemic caused significant disruptions to industry operations, as both TAB and lottery retail outlets were forced to close during lockdown periods. Lockdown restrictions also led to the local racing industry shutting down in late 2019-20 and early 2021-22, restricting the product offerings of TAB NZ. However, industry operators' online and digital channels continued to operate, limiting revenue declines during the pandemic. Moreover, growth in household discretionary income and per capita gambling expenditure has further offset the impact of the pandemic. Overall, industry revenue is expected to rise at an annualised 0.6% over the five years through 2022-23, to $4.0 billion. This includes an anticipated fall of 0.9% in the current year, as increased cost-of-living pressures reduce demand for industry services.
Industry firms primarily operate lotteries or retail lottery products and provide gambling services such as totalisator or other betting services. Firms may provide these services via digital channels such as online and mobile platforms. This industry is reported year ending June.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- New Zealand Lotteries Commission
- TAB New Zealand
Methodology
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