Cinemas in New Zealand - Industry Market Research Report

Screen Time: Small Screens Pose a Big Threat as the Popularity of Svod Services Rises

Cinemas have faced a difficult operating environment in recent times. While rising discretionary incomes and mostly positive consumer sentiment have encouraged spending on cultural and recreational activities, increasing external competition has constrained the benefit that these positive economic conditions have had on cinemas. The pandemic has also stripped demand for cinemas. Public health measures designed to stop the virus's spread led to cinemas being temporarily closed, while capacity constraints have been in place during the peak of the pandemic. Many global film studios postponed major film releases due to the pandemic or released them straight to streaming services, further constraining revenue. That's why revenue has declined by an estimated 1.2% per year over the five years through 2022-23, falling to $269.5 million. This includes an expected rise of 26.9% in the current year as cinemas continue to recover from the pandemic. However, inflationary pressures are set to somewhat restrict growth.

Firms in this industry mainly screen motion pictures using a variety of visual media. This includes units screening productions at festivals and other similar events.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.