Beer Manufacturing in New Zealand - Industry Market Research Report

Bottled it: Health consciousness and COVID-19 restrictions have swallowed up industry revenue

Beer manufacturers have faced mixed trading conditions over the past five years. The growing popularity of craft beer has supported the industry's performance, despite declining mainstream beer consumption. Rising health consciousness among consumers is a major driver of declining mainstream beer demand. Mainstream beer consumption has fallen, in line with wider falls across the alcohol segment. Consumers have increasingly substituted mainstream beer products for premium alcoholic alternatives such as craft spirits or non-alcoholic beer and other beverages. The COVID-19 restrictions over the three years through 2021-22 further impacted the industry with both positive and negative effects. Lockdowns and travel restrictions severely limited sales of beer at craft breweries and licensed premises. However, increased sales through liquor retail establishment have helped constrain revenue declines. Overall, beer manufacturing revenue is anticipated to fall at an average annual rate of 1.1% over the five years through 2023-24, to total $1.93 billion. This trend includes an expected drop of 1.8% in the current year, with falling household discretionary income.

Firms in the Beer Manufacturing industry brew, package and distribute beer. Beer produced by the industry is generally packaged in kegs, bottles or cans and is sold to bars, wholesalers and retailers. Non-alcoholic beer production is excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.