Grape Growing in New Zealand - Industry Market Research Report

Tangled vines: Industry revenue has increased despite volatile operating conditions

Grape Growing in New Zealand

The Grape Growing industry predominantly grows grapes for wine production. Industry operators also grow a small amount of table grapes. Grape growers have faced a volatile operating environment over the past five years. Changes in rainfall, input costs, grape output volumes and wine grape prices have affected the industry's performance over the period. While this has caused harvest volumes to fluctuate from year to year, output has increased overall, with the number of planted and producing vineyard hectares increasing. Well-timed rainfall and other more typical seasonal conditions led to a 44.0% increase in grape production in the 2022 calendar year. This followed a sharp decline in the previous year due in large part to an unseasonal spring frost. Industry revenue is expected to increase at an annualised 3.5% over the five years through 2022-23, to reach $1.1 billion. This includes a projected rise of 8.1% in 2022-23, due to rising output and an increase in prices.

Industry firms grow wine and table grapes. The sun-drying of grapes by table grape growers is included in the industry. The crushing or processing of grapes is excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.