Pharmaceutical, Cosmetic and Toiletry Goods Retailing in New Zealand - Industry Market Research Report

Rejuvenating a saturated market: Innovations like cosmeceuticals are giving revenue a facelift

Pharmaceutical, cosmetic and toiletry goods retailers are stimulating demand in an otherwise mature, saturated market through innovative developments like fusion, eco-friendly product lines and digital operations. Revenue has grown at an annualised 3.3% to an estimated total of $3.9 billion over the five years through 2023-24. This includes a 3.5% dip in 2023-24 due to falls in discretionary income. Most products are sourced from overseas suppliers, reflecting New Zealand's dependence on imported pharmaceuticals and the globalised nature of the beauty sector, including the dominant position of global brands. These products are also available to consumers from alternative distribution channels, including supermarkets, department stores and online-only retailers.

Industry operators primarily retail prescription drugs or patent medicines, cosmetics and toiletries. Industry retailers include community pharmacies, specialty cosmetics stores, perfume and fragrance stores and beauty supply stores. The industry does not include related product sales made by rival department stores, supermarkets and pure-play pharmacy or cosmetic online retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.