Supermarkets, Grocery Stores and Convenience Stores in New Zealand - Industry Research Report

Self-serve: Major supermarkets are investing in their online services to appeal to consumers

Growth in the Supermarkets, Grocery Stores and Convenience Stores industry has been steady over the past five years, despite the pandemic causing significant upheaval. Population and disposable income growth have been the main contributors to this trend over the period. Consumption trends, like increased demand for premium, organic and prepared goods, have provided stores with opportunities for revenue growth. However, discounting practices and an increase in the proportion of shelf space taken up by private-label products have limited revenue growth. Overall, revenue is rising by an annualised 1.3% over the five years through 2022-23, to $24.2 billion.

Operators in the industry are primarily engaged in retailing groceries, like meat, fish, fruit, vegetables, dairy products, bread, canned goods, toiletries and cleaning items. The industry includes full-service supermarkets, grocery stores and convenience stores, but excludes specialised food-line grocers, like butchers and greengrocers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.