Sport and Camping Equipment Retailing in New Zealand - Industry Market Research Report

Playing ball: Health-conscious New Zealanders are demanding more equipment as participation swells

Sport and Camping Equipment Retailing in New Zealand

The Sport and Camping Equipment Retailing industry has grown, despite the COVID-19 pandemic restricting bricks-and-mortar stores' trading. Mounting competition from internal and external pressures has constrained industry retailers' revenue and profitability. The COVID-19 pandemic and subsequent lockdowns have reduced in-store sporting and equipment sales. The COVID-19 outbreak led to a plunge in the consumer sentiment index in 2020-21, although it remained positive. Consumers have been more likely to spend on more costly sports and camping equipment, supporting industry margins. Revenue has been growing by an expected annualised 6.3% through the end of 2022-23, to $2.1 billion. An increase in sport and active recreation participation has pushed revenue up by an anticipated 2.6% in 2022-23.

Industry retailers sell sporting goods and camping equipment. These products are sourced from domestic and international suppliers and then sold to consumers in stores or online. Businesses that operate under a franchise model are included in the industry. However, sales of sporting and camping apparel and footwear are excluded from the industry, as are online-only players and department stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.