Wine Production in New Zealand - Industry Market Research Report

A Fine Drop: Export Growth and a Record-Breaking Harvest Have Boosted Revenue

The Wine Production industry has increased its revenue slightly over the past five years. The popularity of premium New Zealand wine has boosted demand from export markets. Exports are estimated to account for over 70% of industry revenue in 2022-23, with major export destinations including the United States, the United Kingdom, Australia and Canada. Demand for high-quality wine in these countries, particularly for New Zealand's sauvignon blanc, has helped drive export growth over much of the five-year period. Furthermore, a record-breaking wine grape harvest in 2022 is expected to substantially boost wine production and the supply available for sale. Industry revenue is expected to rise by 3.6% in 2022-23. However, revenue was significantly affected by COVID-19 restrictions on hospitality businesses and a weak wine grape harvest in 2021. Industry revenue is expected to increase at an annualised 1.0% over the five years through 2022-23, to $2.9 billion.

Industry operators primarily produce wine, port and wine-based alcoholic beverages. They then package these products in bottles or casks, and sell them to wine wholesalers and liquor retail outlets. The production of other alcoholic beverages not elsewhere classified, such as cider, is also included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.