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Free From in the Netherlands

  • ID: 4580181
  • Report
  • February 2020
  • Region: Netherlands
  • 25 pages
  • Euromonitor International
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In June 2019, the Green Protein Alliance launched its first national campaign for a more plant-based diet. With the slogan “It is possible”, the Green Protein Alliance is demonstrating how this can be achieved in text and images by mirroring a vegetable choice for each animal product or recipe. The Dutch are thus challenged to consciously think about choosing between an animal or vegetable product. Central to the campaign is the Zokanhetook.nu platform and the associated social media channels.

The Free From in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Campaigns Promote Plant-Based Diets
  • Free From Gluten Becomes More Widely Available, Supporting Greater Demand
  • Vegan And Wider Plant-Based Diets Are Increasingly Popular, Although Remaining Niche
  • Competitive Landscape
  • Private Label Extends Its Lead In Free From Meat
  • Beyond Burger Arrives In The Netherlands
  • Ben & Jerry's Introduces Vegan Ice Cream
  • Category Data
  • Table 1 Sales Of Free From By Category: Value 2014-2019
  • Table 2 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 5 Distribution Of Free From By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Executive Summary
  • The Healthy Living Trend Remains The Major Driver For Growth In Health And Wellness
  • Consumers Are Avoiding Sugar And Seek Natural Food And Beverages
  • Large Multinationals Dominate
  • Supermarkets Increase Their Health And Wellness Ranges Substantially
  • Positive Economic Development To Help Health And Wellness Achieve Further Growth
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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