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Free From in Norway

  • ID: 4580182
  • Report
  • February 2020
  • Region: Norway
  • 23 pages
  • Euromonitor International
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For most of the review period, the larger and more mature categories, free from gluten and free from lactose, received most of the attention from players. This has gradually changed with plant-based and vegan alternatives gaining in popularity. Free from meat experienced somewhat of a revitalisation in 2016 and 2017 when all three of the major retailers introduced private label ranges within free from meat chilled meat substitutes.

The Free From in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Free From Dairy And Free From Meat Benefit From Widening Range Including Private Label
  • Free From Gluten Remains Topical, With Growing Number Seeking To Reduce Gluten Intake
  • Free From Lactose Growth Slows Due To Low Lactose Intolerance Levels
  • Competitive Landscape
  • Tine Gains Share With Significant Product Launches
  • Private Label Expansion Threatens Economy Brands
  • Traditional Free From Players Struggle With Rising Competition
  • Category Data
  • Table 1 Sales Of Free From By Category: Value 2014-2019
  • Table 2 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 5 Distribution Of Free From By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Executive Summary
  • Health And Wellness Continues To Perform Well In 2019
  • Sugar Reduction Remains A Hot Topic Among Consumers
  • Large Players Continue To Dominate
  • Modern Grocery Retailers Maintains Its Grip
  • Positive Outlook For Health And Wellness
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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