Free From in Norway

  • ID: 4580182
  • Report
  • Region: Norway
  • 22 pages
  • Euromonitor International
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Traditionally, free from packaged food was found in small designated sections in larger grocery stores and featured specialist brands, such as Schär and Semper. This gradually changed during the review period as major players, such as Orkla and Tine, increased free from options. As more mainstream players enter, mainly within free from lactose and free from gluten, they receive better shelf space, alongside standard brands, thereby increasing their visibility.

The publisher's Free From in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FREE FROM IN NORWAY

Headlines
Prospects
Free From Becomes More Mainstream, Boosted by Healthy Diets and Media Exposure
Free From Gluten Is A Hot Topic With Possibilities for Continued Strong Growth
Low Incidence of Lactose Intolerance in Norway Occasions More Modest Growth
Competitive Landscape
Dairy Players Continue To Govern Value Sales
Rising Competition

Category Data
Table 1 Sales of Free From by Category: Value 2012-2017
Table 2 Sales of Free From by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Free From: % Value 2013-2017
Table 4 LBN Brand Shares of Free From: % Value 2014-2017
Table 5 Distribution of Free From by Format: % Value 2012-2017
Table 6 Forecast Sales of Free From by Category: Value 2017-2022
Table 7 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Executive Summary
Positive Value Growth for Health and Wellness
More Advanced Products Gain Popularity
Tine Continues To Lead in Health and Wellness
Low-priced Private Label Shifts Distribution Further Towards Grocery Retailers
Limits on Potential Growth Due To Slowing Demand for Ff and Nh Products

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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