The growth of the beer market is attributed to the changes in lifestyle and increase in disposable income of the consumers. In Asia-Pacific, the beer market is anticipated to witness a lucrative growth owing to escalation of cultural exchange and adoption of western culture. Budweiser and Tiger beer are some of the leading beer brands sold in the Asia-Pacific region. The LAMEA region is anticipated to witness significant growth during the forecast period. Currently, a lot of global players are investing in LAMEA. In line with this, in July 2017, Heineken N.V. has started a new brewery in Ivory Coast and expanded its operational activities in the Democratic Republic of the Congo and other developing economies such as Nigeria.
However, the market is expected to face turbulence, owing to several taxations and high excise duties imposed on imported products & alcohol content. In addition, growth in consciousness of consumers toward healthy lifestyle is also anticipated to hamper the market growth. Conversely, introduction of naturally sweetened and non-alcoholic beer by targeting the teetotalers is projected to increase its market base, which in turn would significantly boost the market growth.
The global beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the beer market include Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
KEY MARKET BENEFITS FOR STAKEHOLDERS
This report entails the detailed quantitative analysis of the current market and estimations from 2017 to 2025 to identify the prevailing market opportunities and capitalize on potential areas of the global beer industry.
In-depth coverage of the market including drivers, restraints, and opportunities helps professionals to improve understanding of the market dynamics.
The report offers a detailed study of the strategies adopted by key leaders, partnerships, and acquisitions in the market.
Porter’s Five Forces analysis examines the competitive structure of the market, and assists strategists in better decision-making.
Detailed analysis of the geographical segments elucidates the opportunities for market players.
KEY MARKET SEGMENTS
Stout & Porter
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
OTHER KEY PLAYERS*:
Kirin Holdings Company, Limited
Asahi Group Holdings, Ltd.
Constellation Brands, Inc.
Thai Beverage Public Company Limited
Molson Coors Brewing Company
Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
* Profiles of these players are not included in the report, but can be included on request.
What is the estimated value of the Global Beer Market?
What is the growth rate of the Global Beer Market?
What is the forecasted size of the Global Beer Market?
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
2.2. CXO PERSPECTIVE
3.2. KEY FINDINGS
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.2.3. Millennial beer drinker habits and attitudes
3.2.4. Distribution models (craft vs three-tier)
3.2.5. Market entry barriers and challenges
3.2.6. Potential demographics
3.2.7. Niche marketing success stories
3.3. PORTERS FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitute
3.3.4. Threat of new entrant
3.3.5. Competitive rivalry
3.4. MARKET DYNAMICS
184.108.40.206. Rise in disposable income and changing consumer preferences
220.127.116.11. Global rise in youth population and average number of female drinkers
18.104.22.168. Increase in number of on-premise distribution channels
22.214.171.124. Impact analysis
126.96.36.199. Volatile raw materials prices
188.8.131.52. Taxations and higher excise duties on imported as well as local beer
184.108.40.206. Impact assessment
220.127.116.11. Development of naturally sweetened, healthier alcoholic drinks
18.104.22.168. Impact analysis
4.1.1. Market size and forecast
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. PET BOTTLE
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. METAL CAN
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
5.1.1. Market size and forecast
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. CRAFT BREWERY
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
6.1.1. Market size and forecast
6.2. NORTH AMERICA
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.3.9. Rest of Europe
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
6.4. ASIA PACIFIC
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.4.6. South Korea
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.4.10. Rest of Asia Pacific
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.5.4. South Africa
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
22.214.171.124. Market size and forecast
126.96.36.199.1. By type
188.8.131.52.2. By category
6.5.6. Rest of LAMEA
184.108.40.206. Market size and forecast
220.127.116.11.1. By type
18.104.22.168.2. By category
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments
7.2. BEIJING ENTERPRISES HOLDINGS LTD (BEIJING YANJING BREWERY CO., LTD.)
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.2.5. Business performance
7.2.6. Key strategic moves and developments
7.3. CARLSBERG GROUP
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product portfolio
7.3.5. Business performance
7.3.6. Key strategic moves and developments
7.4. DIAGEO PLC
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments
7.5. DOGFISH HEAD CRAFT BREWERY, INC.
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Key strategic moves and developments
7.6. HEINEKEN HOLDING NV. (HEINEKEN N.V.)
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves and developments
7.7. SQUATTERS PUB AND BEERS
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.8. SIERRA NEVADA BREWING CO
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Key strategic moves and developments
7.9. THE BOSTON BEER COMPANY, INC.
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.10. UNITED BREWERIES LIMITED
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves and developments
Beer is one of the most largely consumed alcoholic beverages in the world. It is prepared using malted cereals, hops, and water. Factors such as cultural changes and penetration of western culture have influenced consumers behavior and inclination toward alcoholic beverages. Beer companies have recently introduced light, low-calorie alcoholic beverages, targeting the female audience. Moreover, changes in social lifestyle of the working class and growth in disposable income, especially in the developing Asian economies fuel the growth of the market.
Based on type, the global beer market is classified into lager, ale, stout & porter, malt, and others. Among these, the lager segment accounts for a significant market share by value. However, this segment is projected to witness slow growth compared to other segments owing to preference among major breweries for the production of ale beer. By category, the market is segmented into popular prices, premium, and super premium. The super-premium segment is expected to witness highest growth during the forecast period due to rise in disposable income in the potential markets of China, India, and Brazil.
The global beer market is analyzed based on production method into macro-brewery, micro-brewery, craft brewery, and others. The macro-brewery segment presently dominates the global market due to changes in consumer taste and improvements in lifestyle. The craft brewery segment is expected to grow at a CAGR of 2.3% during the forecast period, owing to growth in preference among consumers for craft beer. Moreover, surge in the adoption of consolidation and expansion strategies by major industry brewers boost the growth of the craft beer industry.
Based on region, the global beer market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific is the highest revenue contributor, accounting more than two-fifths of the market share. Indonesia and India are the fastest growing beer markets in the Asia-Pacific region. However, the beer market in LAMEA is expected to register an increase in growth rate as compared with other regions, during the forecast period (2019-2025).
Key findings of the Beer Market:
Based on type, the malt segment is expected to grow at the highest CAGR from 2019 to 2025, in terms of both value and volume.
In 2017, North America covered nearly one-fifth share by revenue of the global beer industry, and the market is growing at a CAGR of 1.7%.
LAMEA is expected to be the fastest growing region, registering a CAGR of 1.9% during the forecast period.
Based on the type of packaging, the glass segment dominated the global market in 2017, and is expected to maintain its lead throughout the forecast period.
In terms of volume, the premium segment occupied majority of the share in the beer market, followed by the popular priced segment.
The key players profiled in the report are Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
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