Electric Toothbrush Market by Bristle, Head Movement, End User - Global Opportunity Analysis and Industry Forecast, 2017-2023

  • ID: 4580663
  • Report
  • Region: Global
  • 223 pages
  • Allied Analytics LLP
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Electric toothbrush is a battery operated oral hygiene instrument, which works on the principle of rotation and oscillation for cleaning teeth, gums, and tongue. It is equipped with an electric motor attached to the handle, which produces rapid automatic bristle motions, either back-and-forth oscillation or clockwise–anticlockwise rotation for inducing vibrations in the brush head to facilitate cleaning. Electric toothbrush has replaceable nylon bristles, which are considered to be more efficient in oral hygiene than the manual counterparts. These toothbrushes are mainly used by people suffering from arthritis, with dexterity problem, or wearing orthodontic braces. Automatic motions and a plethora of features, such as special modes for sensitive teeth, gum massage, and whitening have increased their popularity among the masses.

The global electric toothbrush market is driven by growing preference for technologically advanced products. Moreover, electric toothbrushes are recommended by dentists across the world, as these help in preventing dental problems like tartar, gingivitis, and plaque formation in oral cavity. In addition, majority of manual brushes are not recyclable, which could hamper the environment. On the other hand, as most of the replacement toothbrush heads can be recycled, they are sustainable in nature. The adoption of these toothbrushes is affected by their high cost and conveyance issue. The average cost of an electric toothbrush ranges between $15 and $100, which is detrimental to its widespread use. Extra care need to be taken while cleaning the electric toothbrush after use. For instance, in some cases, the base of electric toothbrush is not waterproof the brush head needs to be removed before cleaning, which is a cumbersome task. Sensitivity is another major factor that hinders the adoption of electric toothbrush due to the heightened risk of damaging the gums. Furthermore, the cost of replacing the brush heads after every 3 months and the need to replace the batteries of battery-operated counterparts hamper their adoption among the masses. Growing consciousness about oral hygiene among young generation and technological advancements such as connecting camera, Wi-Fi, Bluetooth, and others with toothbrush are expected to propel the growth of the electric toothbrush market in the coming years.

The report segments the global electric toothbrush market on the basis of bristle type, head movement, end user and geography. Bristles can be segmented into soft bristles and nanometer bristles. Based on the head movement, electric toothbrushes are classified into rotation/oscillation and sonic/side-to-side. The end users of the industry are broadly divided into adult and children. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, JSB Healthcare.

KEY BENEFITS FOR STAKEHOLDERS

This report provides quantitative analysis of the current trends, estimations, and dynamics from 2017 to 2023, which assist in identifying the prevailing market opportunities.
Major countries in each region have been mapped based on the revenue contribution to the global market.
Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths.
Porter's five forces analysis is used to illustrate the potential of suppliers and buyers in the industry.
Comprehensive analysis of factors that drive and restrict the growth of electric toothbrush is provided.
The report focuses on the regional as well as global market, the key players, and market segments apart from a detailed study on the divisions and application areas.

Key market segments

By Bristle Type

Soft
Nanometer

By Head Movements

Rotation/Oscillation
Sonic/side-to-side

By End User

Child
Adult

By Geography

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
UAE
South Africa
Rest of LAMEA
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CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key finding of the study
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.2.2. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyer
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase In Awareness Of Oral Hygiene
3.4.1.2. Increases In Disposable Income
3.4.2. Restraints
3.4.2.1. High Price Of Electric Toothbrush
3.4.2.2. High Cost Of Replacement Of The Head Of The Electric Toothbrush
3.4.3. Opportunities
3.4.3.1. Technological advancement In Electric Toothbrush Industry
3.5. Top player positioning

CHAPTER 4: ELECTRIC TOOTHBRUSH MARKET, BY BRISTLE TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Soft
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, By region
4.2.3. Market analysis by country
4.3. Nanometer
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, By region
4.3.3. Market analysis by country

CHAPTER 5: ELECTRIC TOOTHBRUSH MARKET, BY HEAD MOVEMENT
5.1. Overview
5.1.1. Market size and forecast
5.2. Rotation/Oscillation
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, By region
5.2.3. Market analysis by country
5.3. Sonic/Side-To-Side
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, By region
5.3.3. Market analysis by country

CHAPTER 6: ELECTRIC TOOTHBRUSH MARKET, BY END USER
6.1. Overview
6.1.1. Market size and forecast
6.2. children
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, By region
6.2.3. Market analysis by country
6.3. adult
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, By region
6.3.3. Market analysis by country

CHAPTER 7: ELECTRIC TOOTHBRUSH MARKET, BY GEOGRAPHY
7.1. Overview
7.1.1. Market size and forecast
7.2. North America
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by Bristle type
7.2.3. Market size and forecast, by Head movement
7.2.4. Market size and forecast, by End User
7.2.5. Market size and forecast, by country
7.2.6. U.S.
7.2.6.1. Market size and forecast, by Bristle type
7.2.6.2. Market size and forecast, by Head movement
7.2.6.3. Market size and forecast, by End User
7.2.7. Canada
7.2.7.1. Market size and forecast, by Bristle type
7.2.7.2. Market size and forecast, by Head movement
7.2.7.3. Market size and forecast, by End User
7.2.8. Mexico
7.2.8.1. Market size and forecast, by Bristle type
7.2.8.2. Market size and forecast, by Head movement
7.2.8.3. Market size and forecast, by End User
7.3. EUROPE
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by Bristle type
7.3.3. Market size and forecast, by Head movement
7.3.4. Market size and forecast, by End User
7.3.5. Market size and forecast, by country
7.3.6. UK
7.3.6.1. Market size and forecast, by Bristle type
7.3.6.2. Market size and forecast, by Head movement
7.3.6.3. Market size and forecast, by End User
7.3.7. Germany
7.3.7.1. Market size and forecast, by Bristle type
7.3.7.2. Market size and forecast, by Head movement
7.3.7.3. Market size and forecast, by End User
7.3.8. France
7.3.8.1. Market size and forecast, by Bristle type
7.3.8.2. Market size and forecast, by Head movement
7.3.8.3. Market size and forecast, by End User
7.3.9. Russia
7.3.9.1. Market size and forecast, by Bristle type
7.3.9.2. Market size and forecast, by Head movement
7.3.9.3. Market size and forecast, by End User
7.3.10. Italy
7.3.10.1. Market size and forecast, by Bristle type
7.3.10.2. Market size and forecast, by Head movement
7.3.10.3. Market size and forecast, by End User
7.3.11. Rest of Europe
7.3.11.1. Market size and forecast, by Bristle type
7.3.11.2. Market size and forecast, by Head movement
7.3.11.3. Market size and forecast, by End User
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by Bristle type
7.4.3. Market size and forecast, by Head movement
7.4.4. Market size and forecast, by End User
7.4.5. Market size and forecast, by country
7.4.6. China
7.4.6.1. Market size and forecast, by Bristle type
7.4.6.2. Market size and forecast, by Head movement
7.4.6.3. Market size and forecast, by End User
7.4.7. India
7.4.7.1. Market size and forecast, by Bristle type
7.4.7.2. Market size and forecast, by Head movement
7.4.7.3. Market size and forecast, by End User
7.4.8. Japan
7.4.8.1. Market size and forecast, by Bristle type
7.4.8.2. Market size and forecast, by Head movement
7.4.8.3. Market size and forecast, by End User
7.4.9. South Korea
7.4.9.1. Market size and forecast, by Bristle type
7.4.9.2. Market size and forecast, by Head movement
7.4.9.3. Market size and forecast, by End User
7.4.10. Australia
7.4.10.1. Market size and forecast, by Bristle type
7.4.10.2. Market size and forecast, by Head movement
7.4.10.3. Market size and forecast, by End User
7.4.11. Rest of Asia-Pacific
7.4.11.1. Market size and forecast, by Bristle type
7.4.11.2. Market size and forecast, by Head movement
7.4.11.3. Market size and forecast, by End User
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by Bristle type
7.5.3. Market size and forecast, by Head movement
7.5.4. Market size and forecast, by End User
7.5.5. Market size and forecast, by country
7.5.6. Brazil
7.5.6.1. Market size and forecast, by Bristle type
7.5.6.2. Market size and forecast, by Head movement
7.5.6.3. Market size and forecast, by End User
7.5.7. Saudi Arabia
7.5.7.1. Market size and forecast, by Bristle type
7.5.7.2. Market size and forecast, by Head movement
7.5.7.3. Market size and forecast, by End User
7.5.8. UAE
7.5.8.1. Market size and forecast, by Bristle type
7.5.8.2. Market size and forecast, by Head movement
7.5.8.3. Market size and forecast, by End User
7.5.9. South Africa
7.5.9.1. Market size and forecast, by Bristle type
7.5.9.2. Market size and forecast, by Head movement
7.5.9.3. Market size and forecast, by End User
7.5.10. Rest of LAMEA
7.5.10.1. Market size and forecast, by Bristle type
7.5.10.2. Market size and forecast, by Head movement
7.5.10.3. Market size and forecast, by End User

CHAPTER 8: COMPANY PROFILES
8.1. Colgate Palmolive Company
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Business performance
8.1.5. Key strategic moves and developments
8.2. FOREO
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Key strategic moves and developments
8.3. JSB Healthcare
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.4. Koninklijke Philips N.V.
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Operating business segments
8.4.4. Business performance
8.4.5. Key strategic moves and developments
8.5. MornWell
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.6. Panasonic Corporation
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Operating business segments
8.6.4. Business performance
8.6.5. Key strategic moves and developments
8.7. The Procter & Gamble Co (P&G)
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Business performance
8.7.5. Key strategic moves and developments
8.8. Shenzhen Risun Technology Co. Ltd.
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Business performance
8.8.5. Key strategic moves and developments
8.9. SONIC Chic
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Key strategic moves and developments
8.10. Church & Dwight Co. Inc.
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Business performance
8.10.5. Key strategic moves and developments
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According to a new report titled, Electric Toothbrush Market by Bristle, Head Movement, and End User: Global Opportunity Analysis and Industry Forecast, 2017-2023, the global electric toothbrush market was valued at $2,200 million in 2016, and is projected to reach $3,770 million by 2023, growing at a CAGR of 8.0% from 2017 to 2023. The adult electric toothbrush accounted for more than 76% of the global electric toothbrush market in 2016.

Electric toothbrush has witnessed increasing popularity in the resent decade, due to rise in awareness towards oral hygiene among people and increase in oral complications across the world. Moreover, electric toothbrush helps in effective removal of plaque and calculus from the oral cavity as compared to the manual toothbrush, thereby reducing oral problems such as gum diseases and tooth decay. In addition, the use of soft bristles in electric toothbrush helps in fighting tooth sensitivity. FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, which reduce the pain caused by brushing in sensitive areas of oral cavity.

On the basis of bristle, the global electric toothbrush market is divided into soft bristles and nanometer bristles. The soft bristles segment is a major contributor to global electric toothbrush market, and is anticipated to be the most lucrative segment during the forecast period, as it offers several oral benefits such as prevention of plaque formation & dental caries and is better suited for sensitive teeth.

Based on head movement, the market is classified into rotation/oscillation and sonic/side-to-side. The sonic/side-to-side segment is expected to grow at the highest rate, due to effective cleaning of oral cavity as compared to rotation/oscillation head movement.

Depending on end user, the market is fragmented into adult and children. The adult segment is expected to dominate the market throughout the forecast period, as oral complications are more prevalent among the adults. According to the United States National Library of Medicine, around 80-90% of adolescents between 15 and 19 years of age are suffering from mild-to-moderate gingivitis globally, and there is a further rise up to 92-97% in adults aged between 35 and 44 years.

Key findings of the Electric Toothbrush Market:

The sonic/side-to-side segment is expected to grow at a high CAGR of 8.3%, in terms of value, during the forecast period.
The soft bristles is anticipated to grow at a high CAGR of 7.7%, in terms of value.
Asia-Pacific is expected to grow at the highest CAGR of 9.9%, in terms of value.
The Europe electric toothbrush accounted for more than 40% of the global market in 2016.
U.S. accounted for more than 72% of the North American market in 2016.

In 2016, North America and Europe collectively accounted for more than 76% of the global electric toothbrush industry, in terms of value, owing to increase in popularity of the electric toothbrush and high disposable income in this region. Asia-pacific is projected to grow at the highest rate, followed by LAMEA, owing to rise in oral health awareness.

The major companies profiled in this report include Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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