The global electric toothbrush market size was valued at $3,070.8 million in 2020, and is projected to reach $6,549.1 million by 2031, growing at a CAGR of 8.1% from 2022 to 2031. Electric toothbrush is a battery-operated oral hygiene instrument, which works on the principle of rotation and oscillation for cleaning teeth, gums, and tongue. It is equipped with an electric motor attached to the handle, which produces rapid automatic bristle motions, either back-and-forth oscillation or clockwise–anticlockwise rotation for inducing vibrations in the brush head to facilitate cleaning. Electric toothbrush has replaceable nylon bristles, which are considered to be more efficient in oral hygiene than the manual counterparts. These toothbrushes are mainly used by people suffering from arthritis, with dexterity problem, or wearing orthodontic braces. Automatic motions and a plethora of features, such as special modes for sensitive teeth, gum massage, and whitening have increased their popularity among the masses.
The global electric toothbrush market is driven by growing preference for technologically advanced products. Moreover, electric toothbrushes are recommended by dentists globally, as these help in preventing dental problems such as tartar, gingivitis, and plaque formation in oral cavity. In addition, majority of manual brushes are not recyclable, which could hamper the environment. On the other hand, as most of the replacement toothbrush heads can be recycled, they are sustainable in nature. The adoption of these toothbrushes is affected by their high cost and conveyance issue. The average cost of an electric toothbrush ranges between $15 and $100, which is detrimental to its widespread use. Extra care needs to be taken while cleaning the electric toothbrush after use. For instance, in some cases, the base of electric toothbrush is not waterproof, and the brush head needs to be removed before cleaning, which is a cumbersome task. Sensitivity is another major factor that hinders the adoption of electric toothbrush due to the heightened risk of damaging the gums. Furthermore, the cost of replacing the brush heads after every 3 to 6 months and the need to replace the batteries of battery-operated counterparts hamper their adoption among the masses. Growing consciousness about oral hygiene among young generation and technological advancements such as connecting camera, Wi-Fi, Bluetooth, and others with toothbrush are expected to propel the growth of the electric toothbrush market in the coming years.
The electric toothbrush market is segmented on the basis of bristle type, head movement, end user and region. Based on bristles, the market is segmented into soft bristles and nanometer bristles. Based on head movement, electric toothbrushes are classified into rotation/oscillation and sonic/side-to-side. Based on end users, the market is broadly divided into adult and children. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The impact of COVID-19 pandemic was positive on the electric toothbrush market. This is attributed to the surge in demand for personal care commodities in a number of countries across the globe.
The key players operating in electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
The global electric toothbrush market is driven by growing preference for technologically advanced products. Moreover, electric toothbrushes are recommended by dentists globally, as these help in preventing dental problems such as tartar, gingivitis, and plaque formation in oral cavity. In addition, majority of manual brushes are not recyclable, which could hamper the environment. On the other hand, as most of the replacement toothbrush heads can be recycled, they are sustainable in nature. The adoption of these toothbrushes is affected by their high cost and conveyance issue. The average cost of an electric toothbrush ranges between $15 and $100, which is detrimental to its widespread use. Extra care needs to be taken while cleaning the electric toothbrush after use. For instance, in some cases, the base of electric toothbrush is not waterproof, and the brush head needs to be removed before cleaning, which is a cumbersome task. Sensitivity is another major factor that hinders the adoption of electric toothbrush due to the heightened risk of damaging the gums. Furthermore, the cost of replacing the brush heads after every 3 to 6 months and the need to replace the batteries of battery-operated counterparts hamper their adoption among the masses. Growing consciousness about oral hygiene among young generation and technological advancements such as connecting camera, Wi-Fi, Bluetooth, and others with toothbrush are expected to propel the growth of the electric toothbrush market in the coming years.
The electric toothbrush market is segmented on the basis of bristle type, head movement, end user and region. Based on bristles, the market is segmented into soft bristles and nanometer bristles. Based on head movement, electric toothbrushes are classified into rotation/oscillation and sonic/side-to-side. Based on end users, the market is broadly divided into adult and children. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The impact of COVID-19 pandemic was positive on the electric toothbrush market. This is attributed to the surge in demand for personal care commodities in a number of countries across the globe.
The key players operating in electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides quantitative analysis of the current trends, estimations, and dynamics from 2020 to 2031, which assist in identifying the prevailing market opportunities
- Major countries in each region have been mapped based on the revenue contribution to the global market
- Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths
- Porter's five forces analysis is used to illustrate the potential of suppliers and buyers in the industry
- Comprehensive analysis of factors that drive and restrict the growth of electric toothbrush is provided
- The report focuses on the regional as well as global market, the key players, and market segments apart from a detailed study on the divisions and application areas
Key Market Segments
By Bristle Type
- Soft
- Nanometer
By Head Movements
- Rotation/Oscillation
- Sonic/side-to-side
By End User
- Child
- Adult
By Geography
- North America
- US
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Rest of Europe
- Asia-Pacific
- India
- China
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Electric Toothbrush Market, by Bristle
Chapter 5: Electric Toothbrush Market, by Head Movement
Chapter 6: Electric Toothbrush Market, by End-user
Chapter 7: Electric Toothbrush Market, by Region
Chapter 8: Company Profiles
List of Tables
List of Figures
Executive Summary
According to a new report titled, “Electric Toothbrush Market by Bristle, Head Movement, and End User: Global Opportunity Analysis and Industry Forecast, 2022–2031,” the global electric toothbrush market size was valued at $3,070.8 million in 2020, and is projected to reach $6,549.1 million by 2031, growing at a CAGR of 8.1% from 2022 to 2031. The adult electric toothbrush accounted for more than 76% of the global electric toothbrush market in 2020.The electric toothbrush is a type of toothbrush that cleans teeth using quick and automated bristle motions. Brushing teeth by hand might harm gums and enamel. The electric toothbrush has a pressure sensor that stops users from brushing too aggressively, which is considered to be harmful. Thus, consumers have started o adopt electric toothbrush as an oral care product on a large scale.
Electric toothbrush has witnessed increase inpopularity in the resent decade, due to rise in awareness towards oral hygiene among people and increase in oral complicationsglobally. Moreover, electric toothbrush helps in effective removal of plaque and calculus from the oral cavity as compared to the manual toothbrush, thereby reducing oral problems such as gum diseases and tooth decay. In addition, the use of soft bristles in electric toothbrush helps in fighting tooth sensitivity. FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, whichreduce the pain caused by brushing in sensitive areas of oral cavity.
According to electric toothbrush market analysis, the electric toothbrush market is segmented on the basis of bristle, head movement, end user, and region.On the basis of bristle, the global electric toothbrush market is divided into soft bristles and nanometer bristles. The soft bristles segment is a major contributor to global electric toothbrush market, and is anticipated to be the most lucrative segment during the forecast period, as it offers several oral benefits such as prevention of plaque formation & dental caries andis better suited for sensitive teeth.
On the basis of head movement, the market is classified into rotation/oscillation and sonic/side-to-side.The sonic/side-to-side segment is expected to grow at the highest rate, due to effective cleaning of oral cavity as compared to rotation/oscillation head movement.
On the basis of end user, the market is fragmented into adult and children. The adult segment is expected to dominate the market duringthe forecast period, as oral complications are more prevalent among the adults. According to the United States National Library of Medicine, in 2018 around 80–90% of adolescents between 15 and 19 years of age suffered from mild-to-moderate gingivitis globally, and there is a further rise up to 92–97% in adults aged between 35 and 44years.
In 2020, North America and Europe collectively accounted for more than 76% of the global electric toothbrush industry, in terms of value, owing to increase in popularity of the electric toothbrush and high disposable income in this region. Asia-pacific is projected to grow at the highest rate, followed by LAMEA, owing to rise in oral health awareness.
The COVID-19 pandemic situation boosted the electric toothbrush market expansion. People’s concerns about their personal health and hygiene grew as the COVID-19 outbreak spread quickly. The demand for hygiene and personal care products increased as a result of this situation.
One of the most significant market prospects for increase in the electric toothbrush market share is a surge in oral hygiene awareness among young people. The advanced applications of the electric toothbrush such as gum massaging and teeth whitening are likely to drive the electric toothbrush market demand in the coming years. The adoption and integration of innovative technologies is expected to open up new avenues for global electric toothbrush market expansion.
The requirement to replace the head of electric toothbrushes every three to six months is a possible major hurdle to the market’s expansion. The cost of replacing the head is likely to deter people from using electric toothbrushes. On the other hand, the electric toothbrush market growth is expected to accelerate due to the change in global market dynamics and technological advancements. These electric toothbrush market trends drive the market growth.
A large number of major firms are concentrating their efforts on the dynamic markets of North America and Europe. Furthermore, most parts of the world are seeing an increase in the use of technology assessment as a development strategy. The electric toothbrushes are being enthusiastically adopted by the local people is such places, providing an opportunity for major market players.
The global electric toothbrush industry is fiercely competitive, with companies investing much in marketing and product promotion. To penetrate the electric toothbrush market, capture huge market shares, and build brand awareness; the key market players are utilizing new and innovative marketing and promotion strategies to promote their products globally.
The major companies profiled for the electric toothbrush market include Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.
Key Findings Of Study
- The sonic/side-to-side segmentis expected to grow at a high CAGR of 83%, in terms of value, during the forecast period
- The soft bristles segmentis anticipated to grow at ahigh CAGR of 79%, in terms of valueduring the forecast period
- Asia-Pacific is expected to grow at the highest CAGR of 90%, in terms of valueduring the forecast period
- The Europeelectric toothbrush accounted for more than 40% of the global market in 2020
- The U.S accounted for more than 72% of the North American market in 2020
Companies Mentioned
- Colgate Palmolive
- Panasonic
- FOREO
- Koninklijke Philips N.V.
- Procter and Gamble Co.
- Water Pik, Inc.
- Mornwell
- Shenzhen Risun Technology Co. Ltd.
- SONIC Chic
- JSB Healthcare.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 220 |
| Published | February 2022 |
| Forecast Period | 2020 - 2031 |
| Estimated Market Value ( USD | $ 3070.8 million |
| Forecasted Market Value ( USD | $ 6549.1 million |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
