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Free From in Malaysia

  • ID: 4583523
  • Report
  • February 2020
  • Region: Malaysia
  • 22 pages
  • Euromonitor International
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Free from dairy remains the largest free from category in Malaysia and is expected to continue to post steady, albeit slower, growth over the forecast period. Free from meat products are also gaining ground, with meat chilled meat substitutes proving particularly popular among consumers given the widespread acceptance of chilled tofu, which is now widely distributed via most channels at affordable prices.

The Free From in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Growing Acceptance Of Meat Substitutes Boosting Free From Sales
  • Strong Competition From Fortified/Functional Baby Milk Formula
  • Focus On Free From Foodservice Sales In Response To Consumer Price Sensitivity
  • Competitive Landscape
  • Focus On Extended Shelf Space And Distribution In Response To Intense Competition
  • Domestic And International Players Dominate In Different Areas
  • Improving Ingredient Transparency In Response To Rising Health Awareness
  • Category Data
  • Table 1 Sales Of Free From By Category: Value 2014-2019
  • Table 2 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 5 Distribution Of Free From By Format: % Value 2014-2019
  • Table 6 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 7 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Executive Summary
  • Rising Consumer Health And Wellness Awareness Continues To Boost Sales
  • Government Takes Wide-Ranging Measures To Improve Health Of The Nation
  • Domestic Players Benefit From Strong Brand Awareness And Reputation For Quality
  • Strong Online Presence Increasingly Key To Success
  • Excellent Growth Prospects In Light Of Health And Convenience Trends
  • Market Data
  • Table 8 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 9 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 10 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 11 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 13 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 16 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 17 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 18 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 19 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 20 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 21 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 22 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 23 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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