Cloud Computing in Latin America: Telcos’ Portfolios and Go-to-Market Strategies
Summary
"Cloud Computing in Latin America: Telcos’ Portfolios and Go-to-Market Strategies", a new Telecom Insider Report provides an executive-level overview of the cloud computing market in Latin America. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services. They know that they need to diversify their sources of revenue. Many telcos end up honing in on data center and cloud services as potential growth areas, chief among them the IaaS market.
It provides in-depth analysis of the following:
Scope
Reasons to buy
Summary
"Cloud Computing in Latin America: Telcos’ Portfolios and Go-to-Market Strategies", a new Telecom Insider Report provides an executive-level overview of the cloud computing market in Latin America. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services. They know that they need to diversify their sources of revenue. Many telcos end up honing in on data center and cloud services as potential growth areas, chief among them the IaaS market.
It provides in-depth analysis of the following:
- Section 1: Taxonomy and market context; a look at the cloud computing definition and an adoption framework. This section details the cloud computing market context in Latin America, the cloud portfolio of select telcos in the region.
- Section 2: Telcos' go-to-market approaches on cloud service; an analysis on telcos' business models and go-to-market approaches to grow in the cloud computing space.
- Section 3: Case studies; two case studies of leading telcos in the cloud computing market in Latin America are presented in this section, showcasing their growth strategy.
- Section 4: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators.
Scope
- Telcos in Latin America have focused on the IaaS segment to compete in the enterprise cloud computing market, supported by their existing data center infrastructure and partnerships with network vendors.
- The hybrid multi-cloud IT model will be the way forward for most enterprises in Latin America.
- The increasing competitive dominance of Microsoft, Amazon Web Services (AWS) and IBM in the cloud computing market in Latin America has driven telcos to expand their cloud portfolios beyond the traditional SaaS, IaaS, and PaaS areas.
Reasons to buy
- This Insider Report provides a comprehensive examination of the cloud computing business models from telcos in the Latin American market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
- Two case studies illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the cloud computing market, providing a number of actionable recommendations for telecom operators.
- With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the cloud computing market, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Table of Contents
- Executive summary
- Section 1: Taxonomy and Market Context
- Enterprise cloud computing services definition
- Cloud services market context and portfolio
- Section 2: Telcos’ Go-to-Market Approaches on Cloud Service
- Telcos’ go-to-market strategies
- Hybrid multi-cloud service provider approach
- Strategic partnership with leading cloud players
- Section 3: Case Studies
- Embratel in Brazil
- Tigo Business in Latin America
- Section 4: Key Findings and Recommendations
- Appendix
- Companies mentioned
- Acronyms and definitions
- About the authors
- Related research
- Contact information
List of Exhibits
- Exhibit 1: Simplified enterprise cloud computing adoption framework
- Exhibit 2: Enterprise services framework and the role of the telco
- Exhibit 3: Telcos’ enterprise cloud computing portfolio, Latin America
- Exhibit 4: Telcos’ cloud services launches, Latin America
- Exhibit 5: Telcos’ go-to-market strategy on enterprise in the cloud computing market, Latin America
- Exhibit 6: Cloud computing implementation type, Global, 2018
- Exhibit 7: Telcos’ partnerships with cloud players, Latin America
- Exhibit 8: Embratel’s cloud offer, key facts
- Exhibit 9: Tigo’s cloud offer, key facts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AT&T
- Alestra Mexico
- Amazon Web Services (AWS)
- Antel Uruguay
- America Móvil
- Claro Brazil
- Embratel
- Cisco
- Huawei
- Entel Chile
- ETB Colombia
- IBM
- Microsoft
- Google
- Telecom Argentina
- Telefónica
- Telmex Mexico
- Tigo
- Verizon
- Vivo Brazil
