'India Beer Market Outlook, 2023' gives a comprehensive analysis on the beer industry of India. The market has observed a decline in last to years and is expected to recover and start growing again in next few years. The major causes for the decline were changes in mainly legal and political environmental factors such as Kerala, Bihar and Tamil Nadu banned liquor either completely or in a phased manner, policy changes in West Bengal, Chhattisgarh and Jharkhand to allow liquor sales only through government-owned corporations, demonetization, GST, ban on liquor sales near 500meter of region of national highway etc.
India Beer market is expected to grow with a CAGR of more than 6% in the forecasted period of FY 2017-18 to FY 2022-23. The period will witness the growth of premium brands and the consumers will be shifting from standard brands to premium brands. The major reason for so is the high economic development of India which has resulted in higher purchasing power to Indian consumer, changing preferences, Increase use of premium products as a status symbol, etc. The market is still lead by Kingfisher brand of United Breweries Limited, while there is a tough fight between SABMiller India Limited and Carlsberg India Private Limited. More than 40% of market is controlled by regional and local players which do not posse resources to expand pan India or have small profit margins with low price.
The growth of mild beer in Indian market has attracted many strong beers producing players and they are also found to be coming up with mild beer brands. The mild beer is expected to break the share of strong bear and grow into the Indian markets. The mild beer segments of premium beer brands are expected to grow at a higher rate compared to the standard mild beer segment. The reason for so is the rising number of foreign players who are bringing their world famous mild beer brands to India and due to high import and excise are positioned as premium brands.
Covered in the report:
- India beer Market
- Strong beer Market
- Mild beer Market
- Standard beer Market
- Premium beer Market
How it will help solving your strategic decision-making process?
The report gives an in-depth understanding of the beer market in India and consists of:
- India Alcoholic Beverages Market Outlook.
- India Alcoholic Beverages Market By Value & Forecast.
- India Alcoholic Beverages Market ByVolume& Forecast.
- India Beer Market Size By Value & Forecast.
- India Beer Market Size By Volume & Forecast.
- India Beer Market Segmental Analysis: By Company, By Region, By Demographic, etc.
- India Beer Standard Market Size By Value & Forecast.
- India Beer Standard Market Size By Volume & Forecast.
- India Beer Premium Market Size By Value & Forecast.
- India Beer Premium Market Size By Volume & Forecast.
- Indian Strong and mild beer market size and volume, market share with forecast.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
1. Executive Summary
2. India Alcoholic Beverages Market Overview
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.1.3. By Average Selling Price
2.2. Market Share
2.2.1. By Region (Alcohol Consumption)
2.2.2. By Demographics
2.2.3. By Distribution Channels
3. Indian Beer Market Overview
3.1. Market Size
3.1.1. By Value
3.1.2. By Volume
3.2. Average Selling Price
3.2.1. By Cases
3.2.2. By Bottle/Can
3.3. Market Share
3.3.1. By Segment (Standard V/s Premium)
3.3.2. By Category (Strong V/s Mild)
3.3.3. By packaging Type
3.3.4. By Region (Beer Consumption)
3.3.5. By Cities
3.3.6. By Sales Channels
3.3.7. By Company
3.3.8. By Brand
3.4. Standard Beer Market Overview
3.4.1. Market Size
188.8.131.52. By Value
184.108.40.206. By Volume
3.4.2. Strong Beer Market
220.127.116.11. Market Size
18.104.22.168.1. By Value
22.214.171.124.2. By Volume
3.4.3. Mild Beer Market
126.96.36.199. Market Size
188.8.131.52.1. By Value
184.108.40.206.2. By Volume
3.4.4. Market Share
220.127.116.11. By Category (Strong /Mild)
3.5. Premium Beer Market Overview
3.5.1. Market Size
18.104.22.168. By Value
22.214.171.124. By Volume
3.5.2. Strong Beer Market
126.96.36.199. Market Size
188.8.131.52.1. By Value
184.108.40.206.2. By Volume
3.5.3. Mild Beer Market
220.127.116.11. Market Size
18.104.22.168.1. By Value
22.214.171.124.2. By Volume
3.5.4. Market Share
126.96.36.199. By Category (Strong/Mild)
4. Product Price Variant Analysis
5. PEST Analysis
6. Trade Dynamics
7. Market Dynamics
7.1.1. Key Drives
7.1.2. Key Challenges
8. Market Trends & Development
8.1.1. Consumption of premium products are increasing
8.1.2. Different packaging of products has also boosted the market.
8.1.3. Modern perception towards consumption of alcohol
8.1.4. Tonic for de-stressing
8.1.5. Presence in all gatherings have increased the consumption of Alcohol
9. Indian Economic Profile
10. Competitive Landscape
10.1. Porter Five Forces
10.2. Company Profile
10.2.1. United Breweries Limited
10.2.2. Carlsberg India Private Limited
10.2.3. Crown Beer India Private Limited
10.2.4. SABMiller India Limited
10.2.5. Mohan Meakin Limited
10.2.6. Molson Coor Cobra India Private Limited
10.2.7. B9 Beverages Private Limited
10.2.8. Devans Modern Breweries Limited
10.2.9. SOM Distilleries And Breweries Limited
10.2.10. United Spirit Limited (Diageo Group)
11. Strategic Recommendations
What is the best substitute to whiskey & wine which leaves you high and burns a hole in your pocket? Maybe Beer
The price of whisky,wine and other alcoholic beverages is increasing since a long time and are expected to further increase owing to rising inflation and changing in government rules and policies. Beer only seems to be the best drink which comes easy in the pockets of Indian consumers.
Beer is considered to be one of the most popular drinks after water tea and coffee in the world. Beer is a drink produced by brewing malted barley; the other alternatives of malted barley which are used are wheat, maize (corn), and rice. Many scholars of history believe that Beer is amongst the oldest and widely consumed alcoholic drinks in the world. Beer in India is the most consumed drink after whisky. Beer is considered be more popular between the corporate employees, youths and women for its offerings such as a low level of alcohol by volume with less drunkenness, lower prices, and many more.
According to the report ‘India Beer Market Outlook, 2023’ despite the last two years being worst for Indian beer industry the market is expected recover in next couple of years and then move back to the growth track soon. The Indian beer is forecasted to grow with a CAGR of more than 6% till 2022-23. Within major segments of beer i.e. strong beer and mid beer, Indian is primarily a strong beer consuming nation but recently the mild beer market is achieving high growth with increasing brands in mild segment as a result of entrance of the strong beer producing firms in mild segment with mild brands. The huge market potential of Indian beer market has also attracted many foreign brands. The new trend of craft beer has led to the huge success of B9 Beverages’ Bira 91 and is expected to encourage many global players to come India with their craft beers.
Beer generally contain ABV (Alcohol by volume) of around 4% to 8% which is one of the reason why it provides less drunkenness and doesn’t make you high easily which is generally preferable by women and youths of India and has resulted in increasing popularity between them. While the average selling price (ASP) of Whisky and other alcoholic beverages range between INR 250 to 600 rupees (excluding high premium and super premiumbrands) for a full bottle, while the ASP of beer is just around INR 100 rupees (excluding high premium brands) for a full bottle which makes it pocket friendly for the consumers. So, Beer can be considered the best substitute to whisky and other alcoholic beverages as beer provides the felling of consuming alcohol within reasonable cost and doesn’t make people high easily.
Major companies that operate into Indian Beer market are United Breweries Limited, Carlsberg India Private Limited, Crown Beer India Private Limited, SABMiller India Limited, Mohan Meakin Limited, Molson Coor Cobra India Private Limited, B9 Beverages Private Limited, Devans Modern Breweries Limited, SOM Distilleries and Breweries Limited.
- United Breweries Limited
- Carlsberg India Private Limited
- Crown Beer India Private Limited
- SABMiller India Limited
- Mohan Meakin Limited
- Molson Coor Cobra India Private Limited
- B9 Beverages Private Limited
- Devans Modern Breweries Limited
- SOM Distilleries And Breweries Limited
- United Spirit Limited (Diageo Group)