Cloud Computing in Europe: Telco Cloud Portfolios and Go-to-Market Strategies
Summary
"Cloud Computing in Europe: Telco Cloud Portfolios and Go-to-Market Strategies", a new Telecom Insider Report, provides an executive-level overview of the cloud computing market in Europe. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services. They know that they need to diversify their sources of revenue. Many telcos end up honing in on data center and cloud services as potential growth areas, chief among them the IaaS market.
It provides in-depth analysis of the following:
Scope
Reasons to buy
Summary
"Cloud Computing in Europe: Telco Cloud Portfolios and Go-to-Market Strategies", a new Telecom Insider Report, provides an executive-level overview of the cloud computing market in Europe. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services. They know that they need to diversify their sources of revenue. Many telcos end up honing in on data center and cloud services as potential growth areas, chief among them the IaaS market.
It provides in-depth analysis of the following:
- Section 1: Taxonomy and market context; a look at the cloud computing definition and an adoption framework. This section details the cloud computing market context in Europe, the cloud portfolio of select telcos in the region.
- Section 2: Telcos' go-to-market approaches on cloud service; an analysis on telcos' business models and go-to-market approaches to grow in the cloud computing space.
- Section 3: Case studies; three case studies of European telcos in the cloud computing market are presented in this section, showcasing their growth strategy.
- Section 4: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators.
Scope
- Telcos in Europe have focused on reselling SaaS for the workplace and in the IaaS segment to compete in the enterprise cloud computing market, supported by their existing data center infrastructure and partnerships with network vendors.
- The increasing competitive dominance of Microsoft, Amazon Web Services (AWS) and IBM in the cloud computing market in Europe has driven telcos to expand their cloud portfolios beyond the traditional SaaS, IaaS, and PaaS areas.
- The hybrid multi-cloud IT model will be the way forward for most enterprises in Europe. Pan-European telcos have recently extended into hybrid cloud.
Reasons to buy
- This Insider Report provides a comprehensive examination of the cloud computing business models from telcos in the European market to help executives fully understand market dynamics, determine efficient strategies, formulate effective product development plans and optimize resource allocation and return on investments.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the cloud computing market, providing a number of actionable recommendations for telecom operators.
- With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the cloud computing market, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.
Table of Contents
- Executive summary
- Section 1: Taxonomy and market context
- Enterprise cloud computing services definition
- Cloud services market context and portfolio
- Section 2: Telco cloud go-to-market approaches
- Telco cloud go-to-market strategies
- Reselling SaaS business productivity suites and software
- Providing in-house IaaS services better tailored to SME customers’ needs
- Partnerships for IT infrastructure digitalization
- Multi-cloud aggregation for the wider ICT ecosystem
- Section 3: Case studies
- BT
- SFR
- A1
- Section 4: Key findings and recommendations
- Appendix
- Acronyms and definitions
- Companies mentioned
- About the authors
- Related research
List of Exhibits
Exhibit 1: Simplified enterprise cloud computing adoption framework
Exhibit 2: Enterprise services framework and the role of the telco
Exhibit 3: Telco cloud computing portfolio, Europe
Exhibit 4: Telco cloud services expansions, Europe
Exhibit 5: Telco go-to-market strategy on the cloud computing market, Europe
Exhibit 6: Marketing SAAS solutions
Exhibit 7: ICT one-stop-shop toolkit for SMEs
Exhibit 8: Partnerships ecosystem
Exhibit 9: Aggregator model
Exhibit 10: BT’S cloud offer, key facts
Exhibit 11: SFR Business cloud offer, key facts
Exhibit 12: A1 Digital’s cloud offer, key facts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Vivacom Bulgaria
- UPC Czech Republic
- T-Systems
- Deutsche Telekom
- Orange Business Services
- Orange
- BT UK
- BT GlobalServices
- A1
- A1 Digital
- Telefónica
- Vodafone
- TIM Italy
- UPC Romania
- Kyivstar Ukraine
- Telenet Belgium
- Telenor Norway
- Yelekom Hungary
- Beeline Russia
- NOS Portugal
- Ziggo Netherlands
- CRA (Ceske Radiokomunikace) Czech Republic
- Exoscale
- Telia Sweden
- Cygate
- Virgin Media UK
- Swisscom Switzerland
- MTS Russia
- SFR France
- KPN Netherlands
- VMWare
- HPE
- Amazon Web Services (AWS)
- Microsoft
- Google
